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Kamran Khan. Ansoff’s Matrix. Chosen Brand. Small kitchen appliances. Market Segmentation & Forecasts. Main target market 25 to 34 year olds within the UK. Channels. Positioning & Competitor Analysis. - PowerPoint PPT Presentation
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Kamran Khan
Ansoff’s Matrix
Chosen Brand
Small kitchen appliances
Market Segmentation & Forecasts
Main target market25 to 34 year olds within the UK
Channels
Positioning & Competitor Analysis
36% of people said they are influenced by a brand they trust when and this interest in brands increases with age
Objectives•Gain 500,000 customers by the end of December 2015.•Achieve gross revenue of £6,000,000 by the end of December 2015.•Gain 200,000 likes on Facebook by the end of November 2015.•Achieve 50 positive reviews on website by the end of August 2015.•Gain 250,000 followers on Twitter by the end of November 2015.
Viral Marketing
Sponsored & User generated Marketing
Vigilante Marketing & Social Media
Prosumer Marketing Online
Content Marketing
Email Marketing
Online Marketing Strategy
Thank you very much
Any questions?
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