Kamran Khan

Ansoff’s Matrix

Chosen Brand

Small kitchen appliances

Market Segmentation & Forecasts

Main target market25 to 34 year olds within the UK

Channels

Positioning & Competitor Analysis

36% of people said they are influenced by a brand they trust when and this interest in brands increases with age

Objectives•Gain 500,000 customers by the end of December 2015.•Achieve gross revenue of £6,000,000 by the end of December 2015.•Gain 200,000 likes on Facebook by the end of November 2015.•Achieve 50 positive reviews on website by the end of August 2015.•Gain 250,000 followers on Twitter by the end of November 2015.

Viral Marketing

Sponsored & User generated Marketing

Vigilante Marketing & Social Media

Prosumer Marketing Online

Content Marketing

Email Marketing

Online Marketing Strategy

Thank you very much

Any questions?