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Julianne Hough
CONTENTS
BACKGROUND
INSIGHT
SOCIAL MEDIA PRESENCE
BRAND PARTNERSHIP
Background
JULIANNE HOUGH IS...
TRIPLE TALENTEDDANCER/SINGER/ACTRESS
AGE:26
HEALTHY LIFE ICON:FITNESSRECIPE
ENDORSEMENT:GILLETTE VENUS SWIRL GO MILK CAMPAIGNPROACTIV CAMPAIGN
Source. "Julianne Hough: Biography". TVGuide.com.
http://juliannehough.com/
Insight
JULIANNE'S E-SCORE IS...
ATTRACTIVENESS TALENTED APPEAL
47
50
41
43
54 55
Source: E-Pull MediaSYNC
Answer Center, U.S. Respondents 13+.
E-Score out of 100 (Past 24 Months, 2013 - 2015)
JULIANNE HOUGH IS RISINGRISING
74
86
Source: E-Pull MediaSYNC Answer Center, U.S.
Respondents 13+. E-Score out of 100 (2011, 2012, 2014)
...HER AWARENESS ALMOST DOUBLED IN 3 YEARSDOUBLED
14%
22%
27%
2011 2012 2014
Source: E-Pull MediaSYNC Answer Center, U.S. Respondents 13+. E-Score out of 100 (2011, 2012, 2014)
JULIANNE HOUGH RANKS HIGHER THAN AVERAGE FEMALE TV PERSONALITY
HIGHER
OVERALL SCORE
ATTRACTIVE
APPEAL
AWARENESS
TALENTED
AVERAGE FEMALE
TV PERSONALITY
JULIANNE HOUGH
5486
36
50
54
55
1427
31
54
Source: E-Pull MediaSYNC
Answer Center, U.S. Respondents 13+.
E-Score out of 100 (Past 24 Months, 2013 - 2015)
JULIANNE HAS A YOUNG TARGET AUDIENCEYOUNG
LIKE SOME
LIKE
AGE13-17
LIKE A LOT
22%
37%
34%
Source: E-Pull MediaSYNC Answer Center, U.S. Respondents 13+. E-Score out of 100 (July 31, 2014)
TEENAGE GIRLS LOVE HER
LIKE SOME
18%
LIKE
53%
LIKE A LOT
12%
Source: E-Pull MediaSYNC Answer Center, U.S. Respondents 13+. E-Score out of 100 (July 31, 2014)
LOVE
...AND TEENAGE BOYS ABSOLUTELY LOVE HERABSOLUTELY LOVE
LIKE SOME
25%
LIKE
25%
LIKE A LOT
50%100%
Source: E-Pull MediaSYNC Answer Center, U.S. Respondents 13+. E-Score out of 100 (July 31, 2014)
TALENTED54%
PHYSICALLY FIT43%
ATTRACTIVE50%
BEAUTIFUL45%
CUTE35%
JULIANNE'S TOP 5 ATTRIBUTESTOP 5
Source: E-Pull MediaSYNC Answer Center, U.S. Respondents 13+. E-Score out of 100 (July 31, 2014)
Social Media Presence
423KLikes
1.06MFollowers
1.5MFollowers
JULIANNE IS ACTIVE ON SOCIAL MEDIA
Source: Official social media profiles.
ACTIVE
JULIANNE IS HIGHLY ENGAGED WITH HER FANS
107K
4.0M
Likes
Likes
Comments
Comments
Shares
Source: https://freereports.simplymeasured.com
ENGAGED
SOCIAL MEDIA KEYWORDS
Love
Life
Beatiful
Cute
Source: https://followerwonk.com/analyze/@juliannehoughhttps://freereports.simplymeasured.com
Brand Partnership
PHYSICALLYFIT ATTRACTIVE
125
150
175
200
VICTORIA'S SECRET
OLD NAVY ROSS
MARSHALL'S NIKE
Victoria’s Secret is a moreretail destination for active wearamong Julianne’s target demographic.
POPULAR
Source: Simmons Data, 11/04/2013- 12/02/2014; The NPD Group, report pulled 04/07/2015
Victoria's Secret Sport is 25%-50%more for budget conscious young adults than
1.42MILLION
AFFORDABLE
Move Live On Tour with Victoria’s Secret Sport: Social Media Take-Over
Source: Neilson Ad Views, 12/31/2012- 12/29/2013victoriassecret.com; lululemon.com
TALENTED LIFESTYLE
COSMOPOLITAN
ALLURE
SEVENTEEN
ELLE
MARIE CLAIREMARIE CLAIRE
COSMOPOLITAN
SEVENTEEN
ALLURE
ELLE
ALLURE
SEVENTEEN
ELLE
M
MARIE CLAIRE
COSMOPOLITAN
SEVENTEEN
ALLURE
ELLE
TEENAGERS YOUNG ADULTS
Source: The NPD Group, report pulled 04/07/2015Simmons Data, 11/04/2013- 12/02/2014
PHYSICALLYFIT LIFESTYLE
JUMBA JUICE 270
183
148
141
STARBUCKS
DIARY QUEEN
SUBWAY
Jamba Juice ranks HIGHER thanStarbucks in Julianne’s teen audience.
HIGHER
Source: The NPD Group, report pulled 04/07/2015
Thank YouCHENGCHENG HUANG|SHANNON LADDERS|DANDI WANG|YANG CHEN
CMGT 599
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