JSL Silver Dale FINAL

Optimizing Zillow To

Your AdvantageWhitney Tyner

Twitter: @whitneyt

Email: whitneyt@zillow.com

1

1. Zestimates, Zestimates, Zestimates

2. Market Your Listings

3. Market Yourself

4. Market Your Expertise

5. Using Zillow Data

6. Zillow Support

2

Agenda

Zestimates - Disclaimer

3

Zestimates - Disclaimer

4

Zestimate Accuracy

5

Zestimate - Accuracy Chart

6

7

Zestimates – Recalculations

Zestimates – Commenting

8

Zestimates

Anonymous

3rd Party

Comparisons

Narrowing Down

Serious

11 Million Users

Agent SitesOffline Relations House Tours

9

1. Zestimates, Zestimates, Zestimates

2. Market Your Listings

3. Market Yourself

4. Market Your Expertise

5. Using Zillow Data

6. Zillow Support

10

Agenda

Market Your Listings

11

Market Your Listings

12

Listings– Visually Appealing

13

Listings - Featuring

Re

gu

lar

Featu

red

5.7 X

IncreaseEmail

Contacts

Search

Impressions

Regula

r

Featu

red

3.3 X

Increase

14

1. Zestimates, Zestimates, Zestimates

2. Market Your Listings

3. Market Yourself

4. Market Your Expertise

5. Using Zillow Data

6. Zillow Support

15

Agenda

• Agent Photo

• Contact Info

• FB, Twitter, LI

• Link To Website

• Marketing Text

• Can Embed

Links & Video

• Contributions Listed

• Listing Showcased

Great SEO Capabilities

Listing

Email

Address

Profile

Email

Address

IMPORTANT!

Market Yourself – Profiles

16

Market Yourself – Directory

17

1. Zestimates, Zestimates, Zestimates

2. Market Your Listings

3. Market Yourself

4. Market Your Expertise

5. Using Zillow Data

6. Zillow Support

18

Agenda

You – Reputation Building

19

You – Reputation Building

20

• “God gave you two ears and one mouth…”

• Imagine your virtual conversations IRL (In Real Life)

• Blog comments = crowded room full of strangers

• Community forum = you’re the new guy/gal in room full of old friends

• Twitter = talking out loud as you stroll main street USA

• The soft sell is better than hard sell. Use links for upsell.

• Acknowledge your bias

• Transparency + Consistency + Thoughtfulness = Credibility

• Be yourself & have fun

21

Social Media Tips

1. Zestimates, Zestimates, Zestimates

2. Market Your Listings

3. Market Yourself

4. Market Your Expertise

5. Using Zillow Data

6. Zillow Support

22

Agenda

Reaching Zillow’s 9 Million Visitors Local Data – Blog Bling

23

Reaching Zillow’s 9 Million Visitors Local Data – Blog Bling

24

25

Local Data – Blog Bling

Reaching Zillow’s 9 Million Visitors Widgets - Blog Bling

www.zillow.com/widgets26

27

Widgets - Blog Bling

Widgets – Co-Branding

www.zillow.com/widgets

Widgets - Blog Bling

28

1. Zestimates, Zestimates, Zestimates

2. Market Your Listings

3. Market Yourself

4. Market Your Expertise

5. Using Zillow Data

6. Zillow Support

29

Agenda

Reaching Zillow’s 9 Million Visitors

www.zillowvideos.com

Zillow Support

30

Zillow Premier AgentConnecting Zillow’s home buyers and sellers to an elite group of agents

31

Resources

www.zillowvideos.com

www.ZillowPros.com

Help

Flags on the site

Reaching Zillow’s 9 Million Visitors

How to reach Zillow

listingsupport@zillow.com

Twitter: @zillow

www.facebook.com/Zillow

Zillow Advice

Advertising

866-324-4005

sales@zillow.com

Zillow Support

32