If you’re the expert…

…shouldn’t everybody know?

JSL Publicity & MarketingEvents & PR you need. Done right.

Judith S. LedermanMarketing Consultant/Corporate Matchmaker

914-589-4990

JudySL@aol.comfollow me on Twitter @JudySL

JSL Planned Events

• Laundromat Launch – Ciba Chemicals

• Termite Treat Press Conference - Impasse

• Benefit Bash - Lord & Taylor

• Fashion Shows – Lord & Taylor

• In-Store Art Events – Lord & Taylor

• Celebrity Events – Lord & Taylor

• The WAG – Top Women

In-Store Events = $ALE$

AN EVENT is not complete without:

REGISTER-TO-WIN BASKETS

CROSS PROMOTION WITH LIKE ENTITIES

SIGNAGE

PUBLICITY

BRING CUSTOMERS IN

DETAILS…Make the Event !

Celebrities…

…help “sell” events.

James Aguiar,

Host of Full Frontal Fashion

judged a Shopping Bag

“Project Runway” Event at Stamford Lord and Taylor.

• Feb 8, 2008Mrs. Greenwich names Adopt-A-Dog as her platform

• Mrs. Peluso said she’s always had a passion for animals, which is why she chose Adopt-A-Dog, a dog and cat rescue agency. “The message was really great,” she said, adding that she has always wanted to get involved with an animal shelter and thought that the pageant was a great opportunity to do so.

“We are delighted. It was totally unexpected and welcomed,” said Elaine Mancini, director of marketing and communications for the nonprofit.

So far, Mrs. Peluso is helping the organization by appearing at adoption dates at Pet Pantry Warehouse in Greenwich, and she’s on the committee for the fund-raiser “Howl and Wines” to raise money for shelters.

Mrs. Peluso will also be a judge for “The Dressed to Impress Contest,” presented by Juicy Couture and Sotheby’s International Realty on Feb. 7 at Lord & Taylor in Scarsdale, N.Y.

JSL Publicity is uniquely qualified

In the creation and publicizing of in-store events. Judith Lederman was Regional Public Relations Manager at Lord & Taylor’s 9

New York and Connecticut stores, where she:

• Led public relations effort for Lord & Taylor 2007 upscale re-branding campaign. Responsible for 18 events in 8 months, while keeping events on-budget. Oversaw media relations and created business/organizational affiliations throughout New York and Connecticut. Produced professional in-store fashion shows.

• Increased store traffic, expanded customer demographics and heightened web presence by introducing social networking via facebook, myspace, blogs and SMS to augment PR.

• Showcased the “new” rebranded Lord & Taylor to media and the public. • Negotiated third party relationships with a focus on expanding store demographics,

proactive business development opportunities and highlighted new product launches. • Managed staff, independent contractors and vendors. Worked with customer

databases and partners to achieve online and direct mail outreach. • Prepared and executed budgets and reports. Met all planned financial commitments,

regularly demonstrated by documented ROI reports supported by detailed analyses. Represented region as on-camera/media spokesperson and in speaking engagements.

Example of Successful Men’s Event

Eastchester and Stamford reported: GQ-ESPN event was a huge success, Drew people into the store Entertaining shoppers with fun, food and

prizes This in-store Men’s event was bigger and

went beyond what either store has ever experienced. Both stores enjoyed healthy sales.

The Father’s Day Men’s Event: MORTON’S provided steak sandwiches and sponsored a

“giveaway” of their book on grilling.

LARGE-SCREEN TV’S broadcast subway series to create a men’s hideaway in the middle of the store.

DEEJAYS created pulsating excitement and announced periodic 20% off discounts.

GOLF-PROS set up swing analysis workshops.

PERSONAL TRAINERS offered body-fat analysis.

BMW sponsored an auto display outside the store.

GQ provided food and gift bags to the first 200 customers.

ROI – Sales VolumeEastchester:

- More than one-third of Saturday’s store’s business came from the men’s department.

- Men’s Collections did $145.9, up from last year’s Saturday by 6%.

- Men’s Furnishings picked up 2% and Men’s Clothing +43%.

Stamford:

- Overall, the store experienced a 2% pickup over last year’s Friends and Family Saturday.

- Men’s store picked up 2%, almost one-third of Saturday’s business.

- Men’s Collections did $81.0. Men’s Furnishings picked up 3%, Men’s Clothing +25% and Men’s Shoes +58%.

JSL Publicity & Marketing

Events & PR You Need. Done right.

…shouldn’t everybody know?

Judith S. LedermanJudySL@aol.com

914-589-4990

The Proof is in the $ales!