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ITV DESIGN - CONCEPTUAL FRAMEWORK. Level 1: Background - strategic directions; audience groups; technical constraints / capabilities Level 2: Proposition - program idea; audience concept; value proposition Level 3: Treatment - PowerPoint PPT Presentation
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Level 1: Background - strategic directions; audience groups; technical
constraints / capabilities Level 2: Proposition
- program idea; audience concept; value proposition Level 3: Treatment
- interaction paradigm; general approach to delivering content and functionality
Level 4: Interaction Paradigm / Interface Design
- representation of navigation and structure; screen layout; graphic design; icons
ITV DESIGN - CONCEPTUAL FRAMEWORK
Some iTV Treatment Options
Multiple Streams of video content
Walking With Beasts
Split Screens
TransAct
Separate Activity Area
Big Brother South Africa
Viewer Feedback
Great Britons
Additional Platforms - for content delivery and/or viewer interaction
e.g. :
Radio; WWW site; email; SMS; Print
Hybrids
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