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Level 1: Background - strategic directions; audience groups; technical constraints / capabilities Level 2: Proposition - program idea; audience concept; value proposition Level 3: Treatment - interaction paradigm; general approach to delivering content and functionality Level 4: Interaction Paradigm / Interface Design ITV DESIGN - CONCEPTUAL FRAMEWORK

ITV DESIGN - CONCEPTUAL FRAMEWORK

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ITV DESIGN - CONCEPTUAL FRAMEWORK. Level 1: Background - strategic directions; audience groups; technical constraints / capabilities Level 2: Proposition - program idea; audience concept; value proposition Level 3: Treatment - PowerPoint PPT Presentation

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Page 1: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

Level 1: Background - strategic directions; audience groups; technical

constraints / capabilities Level 2: Proposition

- program idea; audience concept; value proposition Level 3: Treatment

- interaction paradigm; general approach to delivering content and functionality

 Level 4: Interaction Paradigm / Interface Design

- representation of navigation and structure; screen layout; graphic design; icons

ITV DESIGN - CONCEPTUAL FRAMEWORK

Page 2: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

Some iTV Treatment Options

Page 3: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

Multiple Streams of video content

Page 4: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

Walking With Beasts

Page 5: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

Split Screens

Page 6: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

TransAct

Page 7: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

Separate Activity Area

Page 8: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

Big Brother South Africa

Page 9: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

Viewer Feedback

Page 10: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

Great Britons

Page 11: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

Additional Platforms - for content delivery and/or viewer interaction

e.g. :

Radio; WWW site; email; SMS; Print

Page 12: ITV DESIGN  -  CONCEPTUAL FRAMEWORK

Hybrids