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7/30/2019 ITH Chapter13
1/23
Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.Pearson Prentice HallUpper Saddle River, NJ 07458
Chapter 13Meetings, Conventions/Exhibitions andEvent Management
7/30/2019 ITH Chapter13
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.Pearson Prentice HallUpper Saddle River, NJ 07458
After Reading and Studying This
Chapter, You Should Be Able to: Name the hospitality industry associations
Describe the various types of meetings
Explain the difference between meetings,expositions and conventions
Describe the role of a meeting planner
Explain the primary responsibilities of aconvention and visitors bureau or authority
List the steps in event management
7/30/2019 ITH Chapter13
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.Pearson Prentice HallUpper Saddle River, NJ 07458
Associations American Society of Association
Executives (ASAE) 6000 associations at national level Spend $53.5 billion annually
Hold 215,000 meetings and conventions
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.Pearson Prentice HallUpper Saddle River, NJ 07458
Associations American Hotel and Motel Association
The National Restaurant Association Hotel Sales and Marketing Association
Club Managers Association of America
Society for Foodservice Managers
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.Pearson Prentice HallUpper Saddle River, NJ 07458
Associations Offer Governmental/Political voice
Marketing avenues
Education
Member services
Networking
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Types of Meetings Clinic Forum Seminar Symposium Workshop Overall purpose
Brings people togetherfor the purpose ofexchanging information
7/30/2019 ITH Chapter13
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Primary Sources of Revenue Attendee registration fees
Exhibit space rentals
Sponsorship fees
Conference program advertising fees
Considerations may include whether it is aconsumer or trade event
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Figure 13-1
Average Daily Visitor Spending at a Convention
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Figure 13-4
Average Expenditure Per Delegate Per Stay
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Figure 13-5
Percentage of Delegate Expenditure Per Item
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Goals for Meetings Developed for the need to
Increase awareness of a particular issue
Raise money for an activity ororganization
Provide information to colleagues or
clients
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Impact of Technology Affected the way in which information is
obtained
Data is available on virtually every aspect Increased need for establishing personal
contact
Satellite and Teleconferencing
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Technology Forecast Will continue to drive changes in the industry
Routine organizational tasks will be run on
technology More international meetings
Heightened security
Shorter meetings Increase in incentives for repeat business
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Determining the Site Facility service level and perception
Price
City/Geographic location
Restaurant service and quality
Personal safety Local interest
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Expositions or Trade Shows Designed to bring together purveyors
of products, equipment and services
in an environment where they candemonstrate their products andservices to attendees at a convention
or trade show
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Conventions Meetings combined with expositions
Generally larger meetings with someform of trade show included
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7/30/2019 ITH Chapter13
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Convention and Visitors
Bureaus (CVBs) Encourages groups to hold meetings,
conventions and trade shows in the
area it represents Assists those groups with meeting
preparations, and lends support
throughout the meeting
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Figure 13-3
Major Players in the Convention Industry
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Purposes Encourage tourists to visit the historic,
cultural and recreational opportunities
To develop and promote the image of thecommunity
Example
Las Vegas www.lasvegas24hours.com
http://www.lasvegas24hours.com/http://www.lasvegas24hours.com/7/30/2019 ITH Chapter13
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River, NJ 07458
Convention Centers Large facilities where meetings and
expositions are held
Revenue generated from rental ofspace, food and beverages
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7/30/2019 ITH Chapter13
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Introduction to Hospitality, Fourth EditionJohn Walker
2006 Pearson Education, Inc.
Pearson Prentice HallUpper Saddle River NJ 07458
Trends Globalization/International
participation
Cloning of shows Competition
Technology
Number of shows is growing annually
Recommended