ITH Chapter13

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Introduction to Hospitality, Fourth EditionJohn Walker

2006 Pearson Education, Inc.Pearson Prentice HallUpper Saddle River, NJ 07458

Chapter 13Meetings, Conventions/Exhibitions andEvent Management


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After Reading and Studying This

Chapter, You Should Be Able to: Name the hospitality industry associations

Describe the various types of meetings

Explain the difference between meetings,expositions and conventions

Describe the role of a meeting planner

Explain the primary responsibilities of aconvention and visitors bureau or authority

List the steps in event management


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Associations American Society of Association

Executives (ASAE) 6000 associations at national level Spend $53.5 billion annually

Hold 215,000 meetings and conventions


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Associations American Hotel and Motel Association

The National Restaurant Association Hotel Sales and Marketing Association

Club Managers Association of America

Society for Foodservice Managers


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Associations Offer Governmental/Political voice

Marketing avenues

Education

Member services

Networking


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2006 Pearson Education, Inc.

Pearson Prentice HallUpper Saddle River, NJ 07458

Types of Meetings Clinic Forum Seminar Symposium Workshop Overall purpose

Brings people togetherfor the purpose ofexchanging information


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Primary Sources of Revenue Attendee registration fees

Exhibit space rentals

Sponsorship fees

Conference program advertising fees

Considerations may include whether it is aconsumer or trade event


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Figure 13-1

Average Daily Visitor Spending at a Convention


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Figure 13-4

Average Expenditure Per Delegate Per Stay


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Figure 13-5

Percentage of Delegate Expenditure Per Item


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Goals for Meetings Developed for the need to

Increase awareness of a particular issue

Raise money for an activity ororganization

Provide information to colleagues or

clients


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Impact of Technology Affected the way in which information is

obtained

Data is available on virtually every aspect Increased need for establishing personal

contact

Satellite and Teleconferencing


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Technology Forecast Will continue to drive changes in the industry

Routine organizational tasks will be run on

technology More international meetings

Heightened security

Shorter meetings Increase in incentives for repeat business


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Determining the Site Facility service level and perception

Price

City/Geographic location

Restaurant service and quality

Personal safety Local interest


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Expositions or Trade Shows Designed to bring together purveyors

of products, equipment and services

in an environment where they candemonstrate their products andservices to attendees at a convention

or trade show


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Conventions Meetings combined with expositions

Generally larger meetings with someform of trade show included


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Convention and Visitors

Bureaus (CVBs) Encourages groups to hold meetings,

conventions and trade shows in the

area it represents Assists those groups with meeting

preparations, and lends support

throughout the meeting


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Figure 13-3

Major Players in the Convention Industry


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Purposes Encourage tourists to visit the historic,

cultural and recreational opportunities

To develop and promote the image of thecommunity

Example

Las Vegas www.lasvegas24hours.com
http://www.lasvegas24hours.com/http://www.lasvegas24hours.com/


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Convention Centers Large facilities where meetings and

expositions are held

Revenue generated from rental ofspace, food and beverages


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Pearson Prentice HallUpper Saddle River NJ 07458

Trends Globalization/International

participation

Cloning of shows Competition

Technology

Number of shows is growing annually

Documents

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