INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

INTRODUCTION

We are here to talk about “social media,” right?

So, let’s start here.

Seriously, though.

Social media best practices.

Who am I?

The great cartoon lady, duh!

Hi, I’m Molly!

• Social media manager (community manager)

• Virgo• Optimist• ENFP (Extrovert, Intuitive,

Feeling, Perceiving)

• ShowPony/Strategies 360• 14 offices across the West

and in Washington D.C

I like to think of myself as an…overly social individual who came up at a time when social media was taking off.

• I’m a story-teller• Social media is my current story-telling

platform • My experience is with helping

organizations tell their unique story online

What is a Facebook PAGE you (actually) LIKE?

What do you like about them?

A page could use some help if…• One long stream of

consciousness• Off-Brand• Too personal to the poster, not

the business• Oversharing• Posts are not consistent• Voice is not consistent• Posts look amateur• Spelling errors• Inside jokes• Too many #hashtags

“Crumb Controversy”

Do you remember this?

Burlington Coat Factory

EVERYONE…

HAS A STORY TO TELL.

(…what matters is HOW you tell it.)

Social media really is a great tool. (Really.)

• Opportunity to create the space that you want with your messages and your visuals

• Customer Service!• Instant gratification of

messages and posts• Get the “inside scoop”

(behind the scenes photos)• Organization’s culture

Sometimes, I can be a broken record.

• “Don’t be the ostrich with your head in the sand”• “In social media there is NOOOOO silver bullet”• “Have a balanced diet of vegetables and candy”• “Creativity takes courage. Be courageous”• “Imitation really is the sincerest form of flattery”

Above all, the TWO most important thing when managing a social media channel are…

CONSISTENCY

MISCONCEPTIONS

“Social media is a strategy”

“Social media is a job for an intern”

“Social media is free and easy”

“We don’t need a social media plan”

LET’S TALK SHOP.

Goals, appearance, LIKES, content streams and helpful tools.

What is your page’s GOAL?

No really, why are you here?

What should your social media page LOOK like?

Sisters. Not distant cousins.

What do I look for?

How do you get more LIKES, FOLLOWS on your page?

Facebook Paid Growth Tactics

Facebook Paid Growth TacticsPromoted Post

Sponsored Story Traditional Facebook ads

Facebook Organic Growth Tactics(@mention campaigns)

How to create a GREAT social media content stream?

Real. Life. Examples.

Save Bristol Bay

Save Bristol Bay – Rally the Crowd

Save Bristol Bay “50 States Strong Against the Pebble Mine”

Visit Skagit Valley(Economic Development Association of Skagit County)

Thursday, May 23, 2013

Visit Skagit Valley(Economic Development Association of Skagit County)

Washington’s Governor Inslee announcing the temporary bridge opening – June 18

Idaho Gives

The Dime Colorado – Phase #1

The Dime Colorado – Phase #2

The Dime Colorado – Content Themes

Bristol Bay Native Corporation

I am “Proud to be from Bristol Bay”

What are helpful tools for implementing social media strategy?

Content Management Systems

Social Media Editorial Calendar

Helpful Tools

• Desk timers• Scheduling• Social Media

• Brainstorm Sessions• Platform Clarity• ROI – Link Trackers

INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Documents

LET’S TALK! ENGLISH

Let’s Talk About - d17z1e73km662w.cloudfront.netd17z1e73km662w.cloudfront.net/wp-content/uploads/... · Let’s Try . . . Let’s Talk About . . . Why is this story funny? What

Let’s Talk Trash !

Let’s talk product

Let’s Talk Health

Let’s Talk Survivorship

Let’s talk property

Let’s talk Lithuania

Let’s Talk Informatics

Let’s talk – goals

Let’s Talk History

Let’s talk about protection - European Centre for ... · Let’s talk about protection ii Let’s talk about protection Enhancing childhood vaccination uptake Communication guide

Poverty& International Trade. Agenda Oxfam Oxfam Let’s talk about globalization Let’s talk about globalization Let’s talk about poverty Let’s talk about

Let’s Talk … Report

Let’s talk Scrum

Let’s talk about SOAP, baby. Let’s talk about UPnP

“LET’S TALK VALUES”

Let’s talk about hesitancy...Let’s talk about hesitancy 2 Vaccine hesitancy is defined here as ‘a behaviour, influenced by a number of factors including issues of confidence

Let’S Talk

Let’s talk about