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INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

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Page 1: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 2: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

INTRODUCTION

Page 3: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

We are here to talk about “social media,” right?

So, let’s start here.

Page 4: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 5: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 6: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 7: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 8: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Seriously, though.

Social media best practices.

Page 9: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 10: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 11: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Who am I?

The great cartoon lady, duh!

Page 12: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Hi, I’m Molly!

• Social media manager (community manager)

• Virgo• Optimist• ENFP (Extrovert, Intuitive,

Feeling, Perceiving)

• ShowPony/Strategies 360• 14 offices across the West

and in Washington D.C

Page 13: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 14: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

I like to think of myself as an…overly social individual who came up at a time when social media was taking off.

• I’m a story-teller• Social media is my current story-telling

platform • My experience is with helping

organizations tell their unique story online

Page 15: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

What is a Facebook PAGE you (actually) LIKE?

What do you like about them?

Page 16: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 17: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 18: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

A page could use some help if…• One long stream of

consciousness• Off-Brand• Too personal to the poster, not

the business• Oversharing• Posts are not consistent• Voice is not consistent• Posts look amateur• Spelling errors• Inside jokes• Too many #hashtags

Page 19: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

“Crumb Controversy”

Page 20: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Do you remember this?

Page 21: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 22: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Burlington Coat Factory

Page 23: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

EVERYONE…

Page 24: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

HAS A STORY TO TELL.

(…what matters is HOW you tell it.)

Page 25: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Social media really is a great tool. (Really.)

• Opportunity to create the space that you want with your messages and your visuals

• Customer Service!• Instant gratification of

messages and posts• Get the “inside scoop”

(behind the scenes photos)• Organization’s culture

Page 26: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Sometimes, I can be a broken record.

• “Don’t be the ostrich with your head in the sand”• “In social media there is NOOOOO silver bullet”• “Have a balanced diet of vegetables and candy”• “Creativity takes courage. Be courageous”• “Imitation really is the sincerest form of flattery”

Page 27: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Above all, the TWO most important thing when managing a social media channel are…

Page 28: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

TRUST

Page 29: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

CONSISTENCY

Page 30: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

MISCONCEPTIONS

Page 31: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

“Social media is a strategy”

Page 32: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

“Social media is a job for an intern”

Page 33: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

“Social media is free and easy”

Page 34: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

“We don’t need a social media plan”

Page 35: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

LET’S TALK SHOP.

Goals, appearance, LIKES, content streams and helpful tools.

Page 36: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

What is your page’s GOAL?

No really, why are you here?

Page 37: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

What should your social media page LOOK like?

Sisters. Not distant cousins.

Page 38: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

What do I look for?

Page 39: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

How do you get more LIKES, FOLLOWS on your page?

Page 40: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Facebook Paid Growth Tactics

Page 41: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Facebook Paid Growth TacticsPromoted Post

Sponsored Story Traditional Facebook ads

Page 42: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Facebook Organic Growth Tactics(@mention campaigns)

Page 43: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

How to create a GREAT social media content stream?

Page 44: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Real. Life. Examples.

Page 45: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Save Bristol Bay

Page 46: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Save Bristol Bay – Rally the Crowd

Page 47: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Save Bristol Bay “50 States Strong Against the Pebble Mine”

Page 48: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Visit Skagit Valley(Economic Development Association of Skagit County)

Thursday, May 23, 2013

Page 49: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Visit Skagit Valley(Economic Development Association of Skagit County)

Page 50: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Visit Skagit Valley(Economic Development Association of Skagit County)

Washington’s Governor Inslee announcing the temporary bridge opening – June 18

Page 51: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Idaho Gives

Page 52: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

The Dime Colorado – Phase #1

Page 53: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

The Dime Colorado – Phase #2

Page 54: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

The Dime Colorado – Content Themes

Page 55: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Bristol Bay Native Corporation

Page 56: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

I am “Proud to be from Bristol Bay”

Page 57: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

What are helpful tools for implementing social media strategy?

Page 58: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Content Management Systems

Page 59: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Content Management Systems

Page 60: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Social Media Editorial Calendar

Page 61: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

Helpful Tools

• Desk timers• Scheduling• Social Media

• Brainstorm Sessions• Platform Clarity• ROI – Link Trackers

Page 62: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here
Page 63: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here

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