Introduction to Uscreates

1

Introduction to Uscreates

2 Uscreates

3 Uscreates

We help organisations understand, create, manage and maximise their social value

4 Social impacts

16% reduction in teenage pregnancy in Bristol !

25% reduction in graffiti vandalism in Brent!

Improved community cohesion, and efficiency savings of £20K!

31% increase in awareness of lung cancer symptoms!

100% sexual health screening!

+ +

5 Our approach

6 We engage with difficult to reach audiences

7 We design methods to engage and gather meaningful insight

8 We understand the journey for change to happen

9 We co-design solutions with the target audience

10 We implement and evaluate interventions that make social impact happen

11 Clients include…

12 METHODS

13

Co-Scope: Bring together the people who are important to the issue to develop an understanding of the local area, existing services as well as the audiences and the drivers/barriers behind their behaviours.

Uscreates Methods: Co-Scope

14 Co-Scope: Rant Box

15 Co-Scope: Video Diaries

16 Co-Scope: Peer to peer research

17 Co-Scope: Mobile spaces

18 Co-Scope: Mobile spaces

19 Co-Scope: Digital

20

Co-Develop: Develop and test with stakeholders ideas for interventions, campaigns and or programmes based on the evidence gathered from Co-Scope methods.

Uscreates Methods: Co-Develop

21 Co-Develop: Behavioural Journey Mapping

22 Co-Develop: Segmentation

23 Co-Develop: Co-design workshops

24 Co-Develop: Prototyping

25

Patient’s stories usually represent their journey along a timeline. This different to the clinical pathway map developed by healthcare staff

Co-Develop: Customer journey mapping

26

Melissa Cliver, Jamin Hegeman, Kipum Lee, Leanne Libert, Kara Tennant (Carnagie Mellon University)

Co-Develop: Service blueprinting

27

Co-Implement: Empower and collaborate with stakeholders and community volunteers to launch programmes, interventions or campaigns, and monitor their deliver.

Co-Develop: Co-implement

28 Co-Develop: Communications

29 Co-Develop: Community engagement

30 Co-Develop: Service innovation

31

Co-Evaluate: Identify the strengths and weaknesses of implemented interventions, determine whether they are making a difference. Projects process is also evaluated.

Uscreates Methods: Co-evaluate

32 Co-evaluate: Social value framework

33