“Uscreates make people smile”Elena Manfredi project

BRIEF IDEA FINALISE OUTCOMEDEFINEIDEA

read

research

discovering new things stepping stones

six thinking menquestioning

brainstorming

materials

colour

presentation

evaluate

refine

prototype

deliver

DESIGN PROCESS

DESIGN PROCESS

Brief

• Create keep in touch postcards • 5 different target audiences• To keep in touch after the end of a project• ToreflectUscreates’sfeaturesas avant-garde young dynamic• Communicate clearly• Simple ideas with big impact• Interactive• Sustainable

Decide what issue you are trying to resolve

What will make this project successful

• Memorable• Will produce a positive reaction in the receiver• Will be kept and/or will have a second user• Will be cost effective• Will be environmentally friendly• Will show how much Uscreates is nice

Cooperation

Empowerment

Improvement

Engagement

Bringing people together

Turn something bad in good

Building skills of the community Training through workshops

Workshops as main tool to change the responsibilities of a group

Cooperation between organization (Uscreates) and all target audience

Positive to social change

New way of engaging with people

Making the public sector happier

Enable somebody to do something

New way of engaging with people

Direct contact with the whole target audience

Make life better

Make life better

Everybody at the same level

Change of behavior

Increase the participation of people

improve wellbeings of people through art and ivolving activities

People centred design

Evaluation of community engagement and of the ground

Stimulate creative thinking

Uscreates core values

Cooperation

Empowerment

Improvement

EngagementGeorgia

GeorgiaGeorgia

Helvetica

HelveticaHelvetica

Pantone 432

C: 75M: 50Y: 50K: 25

R: 69 G: 85B: 96

Pantone 021

C: 0M: 50Y: 100K: 0

R: 247G: 143B: 30

Grayscale

K: 0 to 100

empowering society empowering society

Uscreates identity guidelines

Clients Volunteers Associates Peers Interns

Target audience

Clients

ClientsPrevious or prospective clients who have commissioned or might commission Uscreates on projects (NHS Bristol, Brighton and Hove, Norfolk.., Greenwich council, Bristol city council, The young foundation...)

What they care of:

• Humancentred• Improvinghumanwellbeing• Makepeoplehappier• Caringofothers• Peopleatthefirstplace

What they love about Uscreates:

• Lovecooperationasmosteffectiveandcosteffective

• Professionalismandthoroughness• Deliverdetailedreports• Highqualityofworkontime• DelivercreativeIdeas• Clear• Innovative,evidencebasedideas• Freshapproach• Alltheclientsreallysatisfied

Volunteers

Volunteers

Members of the public and members of target audience who have supported Uscreates on the past projects (all people who happily volunteer and help with the research for free, no specificagelimit) What they care of:

• Helptheothers• Senseofcommunity• Need/willofbeingtogether• Collaborationasawayto

changetheworld• FreetimeforothersCaringof

others• Happinessofothersmaketheir

happinesstoo

Where do find them:• Moreeasytorecruitthemin

smallcentresrathertheninbigonesaspeoplehavegotmoretimeandmoresenseofcommu-nity

Associates

Associates

Professionals who have supported Uscreates on the past projects (Joseph Harrington, Andy Cottrill, Libby Scarlett...)Professionals who have supported Uscreates on the past projects (Joseph Harrington, Andy Cottrill, Libby Scarlett...)

What they care of:

• Seedesignasatoolofchangingthings

• Alreadyinvolvedinsomeotheractivities

• Ethicaldiscourse• Cooperation

Where do find them:

• Recruitingthemagainafterworkingwiththeminthepast

Peers

Peers

Organisations or companies working in similar or complementary areas, and that Uscreates has partnered with in the past (Thinkpublic, Engine, The design council, The hub, Live|Work...)

What they care of:

• Designtoimprovesociety• Co-design• Re-designpublicservices• Healthandsocialcare/government/civil

societyeducationandimprovement• Improvingwellbeing• Usingworkshopsmethods• Experiencedesignbased• SharesamegoalsandclientsofUscreates• Empoweringpeople(givingskills)• Dynamicandentrepreneurialenterprise• Theyworkwiththeclients• Widerangeofcompletelydifferentprojects• Enablingpeopletobettermeettheirpoten-

tials

Research in the market

DefineideasResearch in themarket

Valentine Card+ Engagement of the receiver+ Idea is really clever+ keepable

Memo Postcard

+ Message can be wiped off= environmentally friendly(great the idea of reusability)- Material is expensive

+ Engagement of the receiver+ Idea is really clever+ keepable

Memo Postcard

++ Engagement with the reader+ Green/ environmental friendly

+ Collectable+ Engagement of the receiver+ Suitable for mailing- Really expensive to produce

Ijustloveit.That’sit.Fromviewingthissupercoolpieceofjewelry, I had the idea that actually you could wear a piece of postcard. In this set of rings, you have 7: one for each day of the week! So so LOVELY! Could be that each postcard of the set could have something to remove and keep and yes, maybe wear it

Each postcard could be one element like each of this circle. And all together form a beautiful sculpture to put on the desk).The sculpture is made by the cooperation with the others. The sculpture could represent Uscreates.

Could be interesting engage the receiver of the postcard in a simple game of just linking dots. Nothing to complex, every-body can do it, from the lazy intern to the super busy manager oftheRoyalHospital.Obviouslythefinalimagemustbesome-thing pretty lovely and worth of spending the time of linking all the numbers

Ifyouareasocreativemindthatcannotholdyourflowofthoughts no even in the shower, just buy this waterproof sketchbook!Obviouslyisnotreallyfittingwiththepostcardsconcept, but I just loved the playing with materials

Idea

Ideas generation process

On a Friday morning we met with my group and have a productive two hours ses-sion of brainstorming. We prepared some tables with 25emptyspacestobefilledwith 25 completely different ideas.Aftereveryonefinishedwe started to vote each others cards on a scale fro 1 to 5.

25 ideas

DefineideasDefineIdeas

Any Uscreates project is lead to improve the life of people. Improving life of people means making them happier. This can be done in different ways. For these prototypes I tried to compare happiness to something to spread, plant and take care of, like a plant. For this reason I put some seeds inside thepostcards.Furthermoreflower/plantarealovelygiftsthatalwaysmake people happy.

Happiness and engagement

To strength also the values of happiness and engagement I had the Idea of producing game cards through which the receiver could amuse himself every time he would receive one. In this one I combined the “spread the happiness” message with a maze.

Thisoneismoresimpleanditdoesn’tneedto be a game.

3 prototypes

To express these two essential values I cre-ated a series of postcard thatcollected would form a penholder.The idea was creating different pattern for each penholder (that could have been con-structed with a maximum of four postcard and a minimum of three like the picture above) using the Uscreates colors

This second prototypes which respects the same values as starting point of its creation would have rounded shaped postcards of two different dimensions which collected would create a abstract sculpture to be used as desk decoration. Each circle would probably have a different color and a different message.

Uscreates base its activity on the Cooperation with people and through theirengagement.WithoutpeopleUscreateswouldn’texistsothroughthisfirstprototypeIwanttoexpressthisconceptofindividualsthatgotogether and create a bigger entity useful and modern as it is Uscreates.I created two objects that just through their assemblage form something usefulforthefirstcaseandbeautifulforthesecond.Thepiecesontheirown would not mean anything and just through the engagement of the receiver that has to built them can work.

Cooperation and engagement

Cooperation and engagementAny Uscreates project is lead to improve the life of people. Improving life of people means making them happier. Sometimes happiness is so close to us and made by small little things. For this prototype I tried to create one of this small things that can improve the daily life. Smile are power-ful tool of happiness, and I strongly feel a missing of smiles in London. Is so rare that someone randomly smile at you in the streets or when your siting in the underground, but when this happens, it is a great feeling and ispossibledon’tsmileback.Iwantedtocreateafriendlypostcards,thatwould have make the receiver smile and that would have been kept and maybe positioned on the wall. I de

To express this I designed two smiling postcards on mirrored paper. So when the receiver would look at the postcard would see his face with a nice painted smile an a cheerful message. With my handwriting I wrote two different messages that would be completed by the message on the back of the cards

Happiness

The last lesson before the hand-in has been the most useful among all the others as each of us had the chance to receive a feedback from the other student and from Joanna. It was an interesting method, we have been di-vided in three groups: devils, angels and ideas. The devils shouldhavegototheideaanddestroythe,findingallthebad sides while angels should have improve with posi-tive and constructive ideas. Every half an hour we were rotating.

This led me to choose the strongest and most popular idea which was the smiling card. Was quite interesting see the reaction of the people: actually everybody was try it and smiling for real!

The most useful suggestion that I received about my prototype was:

• UsingUscreates’typeface• Finding a way in which the receiver could interact

with the postcard• Change the messages to let the work for all the target

audience

Devils and angels and choice of the most powerful

To increase the engagement of the public with my idea I create a way of creating a conversation between Uscreates people. This mirror card it is a lovely object that you can hang/stick in different places of the house to improve your day. On the website www.uscreates.com/smiling postcard.com it wouldbepossiblefinddifferentsuggestions

(with explicatory drawings) of where to put the postcards (like for a better start of the day, start it with a smile! Hang your card in the toilet, close to the mirror! etc. Further-more people will have the chance to upload pictures and new suggestions of the use of these postcards.

1. 2.

3. 4.

1. All target audience2. All target audience3. Volunteers, associ-

ates and peers.4. Just for internship:

the tone is more informal

5. 6.

7. 8.

1. Just for internship: the tone is more informal

2. Volunteers3. Just for internship: the

tone is more informal4. Peers,volunteers, as-

sociates

Scann the Q-code or digit www.uscreates.com/smilingpostcards

Ideation

Identify the needs and motivations of your end-users.Generate as many ideas as possible to serve these identified needs.Log your brainstorming session.Do not judge or debate ideas.During brainstorming, have one conversation at a time.

IDEA

DefineideasFinalise

We love making people smiling

I have been communicating with Joanna and she suggested me few different things:

1. Find a strong strap line that could work for all the target audience and with dif-ferent messages: I thin the core of all this project is communicate that Uscre-ates make people happy through their work, and then through “We love mak-ingpeoplehappy”thispointisfulfilled

2. Use just one mouth as there is not point to make different design of the same thing

3. Adding different details for different seasons/charity event. I decided to produce one general and four seasonal: Movember,Saint Valentine, Christmas and Red nose day.

4. Furthermore I want to make the back of the cards white, so it is going to be cheaper printing on it.

Classical

Improvements

We love making people smiling

Red nose day S. Valentine Christmas

We love making people smiling We love making people smiling We love making people smiling

What you can do with your smiling cards

What other users are saying about smiling cards

see more here >>

Joanna says “I really like close to my bed and when the sun shinesitreflectsonthemirror. Double reason for smiling

Anita says “I really like close to my bed and when the sun shines it reflectsonthemirror.Double reason for smiling

Christopher says “I really like close to my bed and when the sun shinesitreflectsonthemirror. Double reason for smiling

Mike says “I really like close to my bed and when the sun shines it reflectsonthemirror.Double reason for smiling

Upload pictures and new suggestions of the use of these postcards!

Cooking with a smile makes your food taste much better!

If you click on the icons they will enlarge and....

Welcome back! It is nice receive a smile before open the door after a long day at work

Good morning beauty!Your face is so pretty in the morning. With a smile even more!

Live smiling messages to your beloved one! He/She will wake up so happy!

Good morning! It has been proved that if you start your day with a smile, your day it is going to be awesome!

Enjoy your reading! This smiling card can also be an happy bookmark!

You can write messages on the smiling card and if you use a water marker you can wipe it off and write again!

We love making people smile