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1
Introduction to Uscreates
2 Uscreates
3 Uscreates
We help organisations understand, create, manage and maximise their social value
4 Social impacts
16% reduction in teenage pregnancy in Bristol !
25% reduction in graffiti vandalism in Brent!
Improved community cohesion, and efficiency savings of £20K!
31% increase in awareness of lung cancer symptoms!
100% sexual health screening!
+ +
5 Our approach
6 We engage with difficult to reach audiences
7 We design methods to engage and gather meaningful insight
8 We understand the journey for change to happen
9 We co-design solutions with the target audience
10 We implement and evaluate interventions that make social impact happen
11 Clients include…
12 METHODS
13
Co-Scope: Bring together the people who are important to the issue to develop an understanding of the local area, existing services as well as the audiences and the drivers/barriers behind their behaviours.
Uscreates Methods: Co-Scope
14 Co-Scope: Rant Box
15 Co-Scope: Video Diaries
16 Co-Scope: Peer to peer research
17 Co-Scope: Mobile spaces
18 Co-Scope: Mobile spaces
19 Co-Scope: Digital
20
Co-Develop: Develop and test with stakeholders ideas for interventions, campaigns and or programmes based on the evidence gathered from Co-Scope methods.
Uscreates Methods: Co-Develop
21 Co-Develop: Behavioural Journey Mapping
22 Co-Develop: Segmentation
23 Co-Develop: Co-design workshops
24 Co-Develop: Prototyping
25
Patient’s stories usually represent their journey along a timeline. This different to the clinical pathway map developed by healthcare staff
Co-Develop: Customer journey mapping
26
Melissa Cliver, Jamin Hegeman, Kipum Lee, Leanne Libert, Kara Tennant (Carnagie Mellon University)
Co-Develop: Service blueprinting
27
Co-Implement: Empower and collaborate with stakeholders and community volunteers to launch programmes, interventions or campaigns, and monitor their deliver.
Co-Develop: Co-implement
28 Co-Develop: Communications
29 Co-Develop: Community engagement
30 Co-Develop: Service innovation
31
Co-Evaluate: Identify the strengths and weaknesses of implemented interventions, determine whether they are making a difference. Projects process is also evaluated.
Uscreates Methods: Co-evaluate
32 Co-evaluate: Social value framework
33