Introduction to Social Media...What is Social Media Merriam – Webster Definition of SOCIAL MEDIA:...

Introduction to Social Media

Matt Baehr

Gen X Social Media User

Executive Director – BMI

Owner – Big Frog Custom T-Shirts

About Me

• Association Exec

• Small Business Owner

• Early Tech Adopter

• Soccer Guy

• Married with 3 Kids (all 10 and under)

• Joined LinkedIn 12/2006

• Joined Facebook 10/2007

• Joined Twitter 12/2007

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What is Social Media

Merriam – Webster

Definition of SOCIAL MEDIA

: forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)

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That’s Not How This Works

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Social Media Timeline

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http://www.booksaresocial.com

About LinkedIn

• Site officially launched May 2003

• Mission: connect the world’s professionals to make them more productive and successful.

• More than 562 million users in more than 200 countries

• Purchased by Microsoft in December 2016

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Your LinkedIn Profile

• 2 pictures

• 400x400 – profile pic

• 1584x396 – header image

• Headline

• Summary

• Resume

• Visibility

• Settings and Privacy 8

Using LinkedIn • Feed

• Sorting

• Promoted

• Triple dots

• Posting

• Commenting

• Following

• Groups

• Header

• Network Invites

• Jobs

• Messaging

• Notifications

• Managing your account

• Company pages

• Searching

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LinkedIn Best Practices

https://www.dummies.com/social-media/linkedin/linkedin-for-dummies-cheat-sheet/

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About Facebook

• Site officially launched February 2004

• Was originally only for Harvard students

• Expanded to Stanford, Columbia and Yale

• Story told in the movie The Social Network

• Over 200 Million users in the US

• Facebook purchased Instagram in 2012

• More than half of US residents use Facebook “several times a day”

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Your Facebook Profile

• 2 pictures

• 360x360 – profile pic

• 400x150 – header image

• Intro

• Timeline

• About

• Friends

• Photos

• More

• Settings and Privacy 13

Using Facebook • News Feed

• Triple dots

• Posting

• Commenting

• Left Side

• Edit Shortcuts

• Right Side

• Birthdays and Invites

• Header

• Messenger

• Notifications

• News Feed Preferences

• Settings

• Searching

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Facebook Best Practices

https://www.dummies.com/social-media/facebook/facebook-for-dummies-cheat-sheet-2/

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About Twitter

• Site officially launched July 2006

• Over 330 Million monthly active users

• Almost 80% of that is international

• Started as a way to use SMS (text messaging) to communicate to small group

• Originally limited posts to 140 characters – now it is 280

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About Twitter

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Why Twitter?

• Twitter is about sharing information and opinions

• Still has potential anonymity factor

• People like to consume short content

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Twitter Jargon Task Command

@mention By placing the @ symbol in front of a username, you can tag another user in your Tweet.

@reply By starting your Tweet with @username, you can reply publicly to a single user.

Direct message (DM)

A private message can be sent directly to a user on Twitter who is already following you.

Follower A follower is someone who follows you on Twitter and sees your updates on his home feed (Your home timeline displays a stream of Tweets from accounts you have chosen to follow on Twitter).

Retweet (RT) This is a way for someone to share a Tweet from another user’s account.

Hashtag Using the # symbol in front of any word or phrase tags your Tweets. When someone clicks that hashtag, she sees your Tweet along with everyone else’s Tweets using that same term. 20

Your Twitter Profile

• 2 pictures

• 400x400 – profile pic

• 1500x500 – header image

• Intro

• Feed

• Edit Profile

• Settings and Privacy

• Mute

• Block

• Apps 21

Using Twitter • Feed

• Down Arrow

• Mentions/RT/Likes

• Posting

• Reply/RT

• Trending

• Follow more people

• Searching

When looking at someone’s profile:

• Tweet to

• Follow

• 3 dots

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Twitter Issues

• Bots/Fake Accounts

• Customer Expectations

• Tweets are never really gone

• Spelling/Jargon/Abbreviations

• Twitter Muscles

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Twitter Best Practices

https://www.dummies.com/social-media/twitter/twitter-for-dummies-cheat-sheet/

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Helpful Links

https://www.godaddy.com/garage/facebook-profile-picture-size-and-more/

http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

https://thinkbonfire.com/blog/social-media-best-practices-infographic/

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Questions?

My Info

Twitter - @mattbaehr

LinkedIn - https://www.linkedin.com/in/matthewjbaehr/

Email – matt@mattbaehr.com

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