ING Panel Discussion / GRAPH EXPO Chicago, IL – October 6, 2012 Antoinette Franceschini, President...

ING Panel Discussion / GRAPH EXPOChicago, IL – October 6, 2012

Antoinette Franceschini, President & CEOAFL Web Printing - Voorhees, NJ

Printer-Publisher Partnerships

Key to Revenue Expansion & Cost Reduction

Presentation Overview

Background on AFL Web Printing Supplier – Customer Cycle Outsourcing

What to expect What to plan for

Continuous Improvement Printer-Publisher Outlook

About AFL Web Printing

Largest independent newspaper printer in the New York / New Jersey / Philadelphia area

AFL Voorhees, NJPhiladelphia / S. Jersey

AFL Secaucus, NJNYC / N. Jersey / LI

Serving as primary and supplementary printer for 200 daily, weekly and specialty newspapers

Reliability and Redundancy

Regional Print Centers close to Philadelphia and New York markets

Voorhees, NJ

Secaucus, NJ

5

Supplier – Customer Cycle

Advertisers

Readers

Publisher

Printer

Vendors

Outsourcing: What to expect

All Deadlines: News, Prepress, Press, Distribution

Newsprint Handling & Storage Insert Storage Back-Up Plans

What to plan

Critical Contacts Pricing / Invoicing Payment Terms Daily Customer Service

Revenue expectations

Introduction to other outsourcing partners (ad creation, distribution vendors)

Consistent presentations to publisher and sales staff of what’s new and different

Access to new opportunities for additional revenue streams

Continuous Improvement

Vendor technical support Continuing education of what’s

new and more efficient Cost containment on all raw

materials Volume commitments

Printer – Publisher Outlook

Shrinking Volume Doesn’t Mean Shrinking Revenue

New Opportunities to Optimize Customer Mix

Expanded Ability to Service Ultra Local Print Vehicles and Niche/Specialty Publications

Conclusion

Sound Printer-Publisher Relationships Require: Technical Expertise Radical Efficiency Commitment to Quality Inspired Customer Service

Partnership Mentality

The End