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ING Panel Discussion / GRAPH EXPOChicago, IL – October 6, 2012
Antoinette Franceschini, President & CEOAFL Web Printing - Voorhees, NJ
Printer-Publisher Partnerships
Key to Revenue Expansion & Cost Reduction
Presentation Overview
Background on AFL Web Printing Supplier – Customer Cycle Outsourcing
What to expect What to plan for
Continuous Improvement Printer-Publisher Outlook
About AFL Web Printing
Largest independent newspaper printer in the New York / New Jersey / Philadelphia area
AFL Voorhees, NJPhiladelphia / S. Jersey
AFL Secaucus, NJNYC / N. Jersey / LI
Serving as primary and supplementary printer for 200 daily, weekly and specialty newspapers
Reliability and Redundancy
Regional Print Centers close to Philadelphia and New York markets
Voorhees, NJ
Secaucus, NJ
5
Supplier – Customer Cycle
Advertisers
Readers
Publisher
Printer
Vendors
Outsourcing: What to expect
All Deadlines: News, Prepress, Press, Distribution
Newsprint Handling & Storage Insert Storage Back-Up Plans
What to plan
Critical Contacts Pricing / Invoicing Payment Terms Daily Customer Service
Revenue expectations
Introduction to other outsourcing partners (ad creation, distribution vendors)
Consistent presentations to publisher and sales staff of what’s new and different
Access to new opportunities for additional revenue streams
Continuous Improvement
Vendor technical support Continuing education of what’s
new and more efficient Cost containment on all raw
materials Volume commitments
Printer – Publisher Outlook
Shrinking Volume Doesn’t Mean Shrinking Revenue
New Opportunities to Optimize Customer Mix
Expanded Ability to Service Ultra Local Print Vehicles and Niche/Specialty Publications
Conclusion
Sound Printer-Publisher Relationships Require: Technical Expertise Radical Efficiency Commitment to Quality Inspired Customer Service
Partnership Mentality
The End