infographic MarTech Web 101118 · 2019-01-29 · Marketing technology is supposed to help, but...

Marketers need DAM to simplify and accelerate the development and distribution of their content.

Especially when combined with billions of digital distractions and

entertainment options.

Marketing technology is supposed to help, but disconnected apps are

creating their own problems.

Connecting content with channels and touchpoints is a nearly

impossible juggling act.

1800s

1920s

1940s

1950s

1970s

1980s

1990s

2000s

2010s

Telephones1876

Public Radio1922

Television1941

Cable TV1948

Videotape1956

Color TV1950

Email1971

Online shopping

1979VCR1976

HBO1972

MTV1981

AOL1985

Blockbuster1985

Chatrooms1988

Google1998

Text messages

1993Yahoo!1994

Amazon.com1995

AIM1997

Mobile phones

1996Netflix1997

Pandora2000

LinkedIn2002

iTunes2003

Myspace2003

Skype2003

Facebook2004

Podcasts2004

YouTube2005

Twitter2006

Smartphones2007

Tumblr2007

Words with Friends

2009

Angry Birds2009

WhatsApp2009

Angry Birds

2009

Angry Birds

Instagram2010

Pinterest2010

Snapchat2011

Candy Crush

2012

Periscope2015

VR2015

Marketers are struggling to keep their heads above water as they are forced to create content for more and more channels.

And the lifespan of new content is getting shorter and shorter.

Is marketing technology hurting more than helping?

Marketers are struggling to use new technology to produce and distribute

engaging content.

Marketing technology quickly solved lots of little problems, but created an even bigger one along

the way: these ad hoc systems are content hungry.

The supercomputer we carry in our pockets is

largely to blame.

Today, your cell phone has more computing power than NASA had back in 1969 when it placed two astronauts on the moon.

Attention spans are shrinking.

500%The expected growth rate for web content by 2021!

2011

100 350 425 947 1,876 3,874

2012 2013 2014 2015 2016

2000 2002 2004 2006 2008 2010 2012 2014 2016

14

8

7

SECO

ND

S

YEAR

9

10

11

12

13

COMPUTERS HAVE GOTTEN SMALLER AND MORE POWERFUL.

1946 1972 1988 2006 2016

ENIACFills a room

0 MHz

Atari PongFills a corner

3 MHz

Compaq DeskproOn your desk

20 MHz

First MacBookIn your briefcase

667 MHz

iPhone 6S PlusIn your pocket

1,840 MHz

MH

z

CONTENT CHANNELS

DAM

Websites

E-commerce

Training

CRM

Social Media

Video

Advertising SEM

Ad

Ad

THE NUMBER OF MARTECH SOLUTIONS

HAS GROWN

3,800% SINCE 2011.

8sec

12sec

2,500

2,000

1,500

1,000

500

0

VIDEO CONTENT

HO

UR

S

BLOGCONTENT

PINTERESTPINS

FACEBOOKPOSTS

TWITTERPOSTS

3 months

2 days 5 hours 2.8 hours

37 days

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