In seminar 19.10.12 brasil

Innovation Norway - Brazil Oslo/Rio, 19. October, 2012

Rune Andersen

IN Brazil

2

• Helle Moen - Director

• Rune Andersen – Senor Advisor

• Paal Hovland – Senior Project Manager

• Renata Prado – Project Manager

• Renata Ferreira – Project Manager

• Martin Nietz – Project Manager • Guilherme Mendes – Market Analyst

• Rodrigo Bastos – Accounting Assistant

• Pilar Neves - Trainee • Flávia Ambrosano – NBIO Co-ordinator

• Stefani Lima – NBIO Reseptionist

Torre Rio Sul

Some facts Size: 8.5 million km2 = no 5 (N:0.3)

GDP: US$ 2.324 mrd (11est)= no 6

• Agri: 5,5 % (N:2,1)

• Industry: 27,5 % (N:39,5)

• Services: 67 % (N:58,3)

Inflation: 6,6% (2011 est.)

# mobilephones: 242 mill (11)

# internet: 76 mill (09)

# airports: 4105 (12)

Unemployment: 6 %

Literacy: 88,6%

Expected av. school 14 år (N:17)

13.000 Ph.D. released every year

21% below powerty line (09)

3

4

5

Brazil – GDP by region • Brasil is divided politically and geographically into 5 regions, which share common features in

relation to their physical, human, economic and cultural aspects.

Rio de Janeiro state

Amazonas state

Ceará state

Paraná state Mato Grosso state

58% of total GDP

18% of total GDP

13% of total GDP

7% of total GDP

4% of total GDP

7

Market

Development

Market

Entry

Market

Strategy

Market

Preparation

Phase I Phase II Phase III Phase IV

Market Analysis

Market Visits

Partner Search

Local

Establishment

Incubator

Offices

Open Doors

Business

Development

Support

Coordinate

networking

opportunities

Entry Strategy

Business Plan

Development

Network

8

Entry guide to Brazil

9

The guide advise on issues regarding: • Pre-entry considerations • Strategy development • Administrative preparations • Operational phase

Focus on O&G, but some information is generic

www.howtodobusinessinbrazil.com Password: inventure

Some Clients from 2011

*Not including NBIO Clients

Incubator: Brazilian office without major investments!

• Your company can have a “Brazilian office” with phone

number, address and access to a strong local network.

• Be one step ahead of other international competitors. Use

the “Brazilian office” before investing in any establishment.

INTSOK and NBCC - Norwegian Brazilian Chamber of Commerce are also located in IN incubator offices.

12

Incubator office

• Basic Administrative Support

• Telephone – Extension Lines

• Fax / Copy machine

• Printer / Scanner

• IT Support - Broad band internet

• Projector

• Meeting Room

• Cleaning Services

• Conference Call

Services and products included in rental:

Meeting Room

NBIO Office Layout – Room 1

NBIO Office Layout – Room 2

2006/08/10/12: Rio Oil & Gas 2011: OTC Brazil

Sector focus: Strategic priorities of Brazil

Biotechnology and Nanotechnology

ICT

Health supplies

Biofuels

Electrical power, hydrogen and renewable energy sources

Oil, gas and coal

Agribusiness

Biodiversity and natural resources

The Amazon and semi-arid region

The weather and climate change

The space program

National defense and public safety

16

Source: Petrobras – May 2011

Petrobras’ Business Plan 2010-14: Increased Investment for Integrated Operations in Brazil

Long History of Technological and Operational Leadership In Deepwater

Source: Petrobras – May 2011

Petrobras’ Portfolio Focused on Deep Water

Source: Petrobras – May 2011

20

Pre-Salt-Province

Press coverage, Veja, April 2012

21

Brazilian Shipyards

Other States than Rio

Brazilian Shipyards

In Rio de Janeiro State

Combined effects of HYT technologies A+B+C (case study – Asparagus seedlings - Baixa Califórnia, Mexico

Cultural understanding. You will never get enough

Brasil: Mixture of American, European, Portuguese, African, and Indian gives the country a unique cultural scenery

XX

Befolkning: 199 millioner. Hvite: 54 % Blanding: 39 % Sorte: 6 % Andre: 1 %

Source:

Ronald Inglehart

U of Michigan

Thank you!

Obrigado!