I'm on LinkedIn... Now What?!

I’M ON LINKEDIN … NOW WHAT?!

With Dan Klamm ‘08, Director of Young Alumni Engagement –

Lubin House

And special guests:

Victoria Chan ‘09, Jason Horowitz ‘05, Fern Langham ‘08,

Chris Lee ‘08, Agatha Lutoborski ‘09 & Lea Marino ‘08

BENEFITS OF BEING ON _____

Take control of what hiring managers find when they

Google you• LinkedIn comes up in the top 1 to 3 Google results for

most people

Keep track of your existing network

Make new connections that are relevant to your career

Find job opportunities

Let job opportunities find YOU

THE BIG PICTURE

Craft your LinkedIn profile based on

what you want to do next,

not what you’ve done in the past.

YOUR HEADLINE

Your headline travels with you throughout the site

Standard headlines:• Current job title OR• Descriptive, skill-focused, value proposition statement

YOUR HEADLINE

YOUR HEADLINE

YOUR HEADLINE

Examples if you’re in-transition or seeking new

opportunities:• Public Relations manager seeking fashion-oriented

role in NYC• Aspiring multimedia journalist with a passion for

travel• Recent Syracuse Graduate seeking biomedical

engineering role in Boston• Proven salesperson with Fortune 500 experience

seeking institutional sales position in NYC• Experienced corporate recruiter transitioning into

college career counseling sector

YOUR HEADLINE

Headlines to avoid:• Associate• 2012 Syracuse University Graduate• Starbucks Barista• Unemployed

YOUR PHOTO

No dogs/cats/birds/other pets

No significant others

No nudity or partial nudity

No selfies in bathrooms

… Just YOU in a professional setting.

YOUR PHOTO

YOUR SUMMARY

Tell your career story

Give the reader a sense

of your personality and

what drives you

Frame the summary in

terms of your future, not

your past

YOUR SUMMARY

YOUR SUMMARY

YOUR SUMMARY

YOUR SUMMARY

Avoid:• “Project manager with C++, PHP, SQL capabilities.

5 years experience with HTML. Ability to use Javascript and XML.”

• “Dan Klamm is an accomplished alumni relations professional residing in New York, NY.”

• “I currently work as a marketing manager for JPMorgan Chase” – forgetting to change employment info upon starting new job

YOUR WORK EXPERIENCE

Focus on contributions,

accomplishments, and impact

Don’t simply list job duties

YOUR WORK EXPERIENCE

YOUR WORK EXPERIENCE

Frame your descriptions based on your future aspirations

Example (75% administrative; 25% social media role):• Managed social media platforms for X organization, growing a

community of engaged users by 300% on Twitter, Facebook, and Instagram

• Wrote content, interacted with online community members, routed requests to appropriate departments

• Developed innovative social media campaigns which led to a 10% increase in sales for Q4

• Performed administrative duties including answering phones and overseeing the reception area

YOUR RECOMMENDATIONS

Ask people who know your

work well

Ask people who write well and

pay attention to detail

Give them some guidance

YOUR RECOMMENDATIONS

Emily –

It was such a pleasure working with you last month on the XYZ new

business pitch. I am wondering if you’d be willing to write a brief

endorsement of my work on LinkedIn. Since I eventually hope to transition

to a full-time role in business development, it would be great if you could

mention my relationship management skills and my persuasive

communication skills.

Thank you in advance for your help – and please let me know if I can

return the favor or help you in any way.

– Bob

OTHER SECTIONS OF YOUR PROFILE

Skills

Publications, presentations, files

Volunteering & causes

GETTING CONNECTED…

Request to connect with people

you know• Always personalize your request

GETTING CONNECTED…

Join relevant groups• Alumni networks• Industry-specific groups• Geography-specific groups• Young professional societies

GETTING CONNECTED

Advanced Search!!! • Search by industry, location, company, job title,

school, and more!

Find someone of interest? You have a few options to reach out:• Request to add the person to your network (50/50

success rate)• Request an introduction from a mutual connection • Secret strategy: message the person through a

group in common

REACHING OUTHi Max,

I came across your profile on LinkedIn and , as a fellow Syracuse alum, would love the

opportunity to learn more about your work with Ralph Lauren. After a three-year stint

in healthcare PR, I am hoping to transition into the fashion industry in the near future.

Ralph Lauren has always been at the top of my list of dream employers.

Let me know if you would be willing to share insight into the culture at Ralph Lauren

and perhaps offer advice on how I can break into the fashion industry. Being able to

speak on the phone with you – if just for 20 minutes – would be greatly appreciated.

Thank you – and Go Orange! –

Dan

REACHING OUT

Tips for networking effectively:• Do your homework!• Make a strong impression.• Show interest in the other person.• Ask for advice, not jobs.• Follow through!• Say “thank you!”

FINDING JOBS & RESEARCHING COMPANIES

LinkedIn Jobs tab

LinkedIn Companies tab

‘CuseConnect jobs board – by alumni, for alumni

OUR PANELISTS

Victoria Chan ‘09 – Values Academy

Jason Horowitz ‘05 – Dial Global Radio Sports Network

Fern Langham ‘08 – CitiGroup

Chris Lee ‘08 – Edelman

Agatha Lutoborski ‘09 – American Express

Lea Marino ‘08 – Memorial Sloan-Kettering Cancer Center