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On 1/15/13, I presented about the power of LinkedIn to 80 young alumni at Syracuse University's Lubin House in New York City. The presentation was followed by a stellar discussion about the art of networking with alumni panelists Agatha Lutoborski, Jason Horowitz, Fern Langham, Victoria Chan, Chris Lee, and Lea Marino.
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I’M ON LINKEDIN … NOW WHAT?!
With Dan Klamm ‘08, Director of Young Alumni Engagement –
Lubin House
And special guests:
Victoria Chan ‘09, Jason Horowitz ‘05, Fern Langham ‘08,
Chris Lee ‘08, Agatha Lutoborski ‘09 & Lea Marino ‘08
BENEFITS OF BEING ON _____
Take control of what hiring managers find when they
Google you• LinkedIn comes up in the top 1 to 3 Google results for
most people
Keep track of your existing network
Make new connections that are relevant to your career
Find job opportunities
Let job opportunities find YOU
THE BIG PICTURE
Craft your LinkedIn profile based on
what you want to do next,
not what you’ve done in the past.
YOUR HEADLINE
Your headline travels with you throughout the site
Standard headlines:• Current job title OR• Descriptive, skill-focused, value proposition statement
YOUR HEADLINE
YOUR HEADLINE
YOUR HEADLINE
Examples if you’re in-transition or seeking new
opportunities:• Public Relations manager seeking fashion-oriented
role in NYC• Aspiring multimedia journalist with a passion for
travel• Recent Syracuse Graduate seeking biomedical
engineering role in Boston• Proven salesperson with Fortune 500 experience
seeking institutional sales position in NYC• Experienced corporate recruiter transitioning into
college career counseling sector
YOUR HEADLINE
Headlines to avoid:• Associate• 2012 Syracuse University Graduate• Starbucks Barista• Unemployed
YOUR PHOTO
No dogs/cats/birds/other pets
No significant others
No nudity or partial nudity
No selfies in bathrooms
… Just YOU in a professional setting.
YOUR PHOTO
YOUR SUMMARY
Tell your career story
Give the reader a sense
of your personality and
what drives you
Frame the summary in
terms of your future, not
your past
YOUR SUMMARY
YOUR SUMMARY
YOUR SUMMARY
YOUR SUMMARY
Avoid:• “Project manager with C++, PHP, SQL capabilities.
5 years experience with HTML. Ability to use Javascript and XML.”
• “Dan Klamm is an accomplished alumni relations professional residing in New York, NY.”
• “I currently work as a marketing manager for JPMorgan Chase” – forgetting to change employment info upon starting new job
YOUR WORK EXPERIENCE
Focus on contributions,
accomplishments, and impact
Don’t simply list job duties
YOUR WORK EXPERIENCE
YOUR WORK EXPERIENCE
Frame your descriptions based on your future aspirations
Example (75% administrative; 25% social media role):• Managed social media platforms for X organization, growing a
community of engaged users by 300% on Twitter, Facebook, and Instagram
• Wrote content, interacted with online community members, routed requests to appropriate departments
• Developed innovative social media campaigns which led to a 10% increase in sales for Q4
• Performed administrative duties including answering phones and overseeing the reception area
YOUR RECOMMENDATIONS
Ask people who know your
work well
Ask people who write well and
pay attention to detail
Give them some guidance
YOUR RECOMMENDATIONS
Emily –
It was such a pleasure working with you last month on the XYZ new
business pitch. I am wondering if you’d be willing to write a brief
endorsement of my work on LinkedIn. Since I eventually hope to transition
to a full-time role in business development, it would be great if you could
mention my relationship management skills and my persuasive
communication skills.
Thank you in advance for your help – and please let me know if I can
return the favor or help you in any way.
– Bob
OTHER SECTIONS OF YOUR PROFILE
Skills
Publications, presentations, files
Volunteering & causes
GETTING CONNECTED…
Request to connect with people
you know• Always personalize your request
GETTING CONNECTED…
Join relevant groups• Alumni networks• Industry-specific groups• Geography-specific groups• Young professional societies
GETTING CONNECTED
Advanced Search!!! • Search by industry, location, company, job title,
school, and more!
Find someone of interest? You have a few options to reach out:• Request to add the person to your network (50/50
success rate)• Request an introduction from a mutual connection • Secret strategy: message the person through a
group in common
REACHING OUTHi Max,
I came across your profile on LinkedIn and , as a fellow Syracuse alum, would love the
opportunity to learn more about your work with Ralph Lauren. After a three-year stint
in healthcare PR, I am hoping to transition into the fashion industry in the near future.
Ralph Lauren has always been at the top of my list of dream employers.
Let me know if you would be willing to share insight into the culture at Ralph Lauren
and perhaps offer advice on how I can break into the fashion industry. Being able to
speak on the phone with you – if just for 20 minutes – would be greatly appreciated.
Thank you – and Go Orange! –
Dan
REACHING OUT
Tips for networking effectively:• Do your homework!• Make a strong impression.• Show interest in the other person.• Ask for advice, not jobs.• Follow through!• Say “thank you!”
FINDING JOBS & RESEARCHING COMPANIES
LinkedIn Jobs tab
LinkedIn Companies tab
‘CuseConnect jobs board – by alumni, for alumni
OUR PANELISTS
Victoria Chan ‘09 – Values Academy
Jason Horowitz ‘05 – Dial Global Radio Sports Network
Fern Langham ‘08 – CitiGroup
Chris Lee ‘08 – Edelman
Agatha Lutoborski ‘09 – American Express
Lea Marino ‘08 – Memorial Sloan-Kettering Cancer Center