IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS...

IAEAInternational Atomic Energy Agency

Sharing Experiences in Promotion and Marketing among INIS members

Bruna Lecossois,

Capacity Building and Liaison Group

INIS & NKM Section

34th Consultative Meeting of INIS Liaison Officers3-5 November 2008, Vienna, Austria

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Introduction

• Importance of sharing information and experiences

• Available, easy to use tool

• Feedback

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Sharing Information and Experiences

Information sharing adds value

Information is a strategic asset

Original idea

Feedback

Questions

Amplifications

Modifications

Comments

New Ideas

PerspectivesClarifications

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An Important Asset …

• Richness of experience within INIS network:• Each centre has its own relevant activities :

• Presentations

• Training

• Special Events

• Informational materials

• Publications

Over 30 years of marketing and promotional experience

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… Tangible Benefits

• Systematic sharing of information and experience:• Tap into & increase this wealth

• Identify common issues & develop better solutions

• Replicate successful initiatives

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Tool for Sharing

INIS in the World

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INIS in the World

• Process:

• Send News, Experiences, Success stories to:

inis.cbl@iaea.org and/or b.lecossois@iaea.org

• Information will be posted online:• Easily accessible to other members

• Other members can contact you for more information or to initiate a dialogue

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Your Feedback

• Increasing efforts to better understand issues and challenges:Eg. Survey of INIS Liaison Officers (2007)

• Brief questionnaire to determine:• Which promotional products are most useful for you• Practical ways to better assist you with your marketing and

promotional efforts

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Questionnaire

• Rate the usefulness of different materials

• Rate the helpfulness of potential initiatives

• Give us your suggestions

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Bruna LecossoisInformation Officer,

Capacity Building & Liaison

INIS & NKM Section

Email: b.lecossois@iaea.org