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IAEAInternational Atomic Energy Agency
Sharing Experiences in Promotion and Marketing among INIS members
Bruna Lecossois,
Capacity Building and Liaison Group
INIS & NKM Section
34th Consultative Meeting of INIS Liaison Officers3-5 November 2008, Vienna, Austria
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Introduction
• Importance of sharing information and experiences
• Available, easy to use tool
• Feedback
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Sharing Information and Experiences
Information sharing adds value
Information is a strategic asset
Original idea
Feedback
Questions
Amplifications
Modifications
Comments
New Ideas
PerspectivesClarifications
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An Important Asset …
• Richness of experience within INIS network:• Each centre has its own relevant activities :
• Presentations
• Training
• Special Events
• Informational materials
• Publications
Over 30 years of marketing and promotional experience
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… Tangible Benefits
• Systematic sharing of information and experience:• Tap into & increase this wealth
• Identify common issues & develop better solutions
• Replicate successful initiatives
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Tool for Sharing
INIS in the World
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INIS in the World
• Process:
• Send News, Experiences, Success stories to:
[email protected] and/or [email protected]
• Information will be posted online:• Easily accessible to other members
• Other members can contact you for more information or to initiate a dialogue
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Your Feedback
• Increasing efforts to better understand issues and challenges:Eg. Survey of INIS Liaison Officers (2007)
• Brief questionnaire to determine:• Which promotional products are most useful for you• Practical ways to better assist you with your marketing and
promotional efforts
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Questionnaire
• Rate the usefulness of different materials
• Rate the helpfulness of potential initiatives
• Give us your suggestions
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Bruna LecossoisInformation Officer,
Capacity Building & Liaison
INIS & NKM Section
Email: [email protected]
