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Social media battle!
Clo WillaertsSanoma Magazines
Steven Van BelleghemInSites Consulting
Clo Willaerts & Steven Van Belleghem
@bnox @Steven_Insites
Use of fishing metaphors in marketing
@jesus #BlueOcean @jowyang
The battle: some rules
We are (not) allowed to dive!?
Internal?
External?
Ocean or Aquarium?
Open/Protected?
Who can feed the fish?All of us?
The happy few?
Troll attention?
Positive or negative?
Special fish?All fish?
Incident or structural?
Reach versus value
When you go diving…
To conclude: The don’ts
1.Campaign
2.Race
3.Animal abuse
To conclude: The do's
1.Rig
2.CCO
3.Fish or die
Thank you!
Clo Willaerts@bnox
Steven Van Belleghem@Steven_insites
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