Social media battle!

Clo WillaertsSanoma Magazines

Steven Van BelleghemInSites Consulting

Clo Willaerts & Steven Van Belleghem

@bnox @Steven_Insites

Use of fishing metaphors in marketing

@jesus                   #BlueOcean                   @jowyang

May 6th, 2010: Think Big

The battle: some rules

We are (not) allowed to dive!?

Internal?

External?

Ocean or Aquarium?

Open/Protected?

Who can feed the fish?All of us?

The happy few?

Troll attention?

Positive or negative?

Special fish?All fish?

Incident or structural?

Reach versus value

When you go diving…

To conclude: The don’ts

1.Campaign

2.Race

3.Animal abuse

To conclude: The do's

1.Rig

2.CCO

3.Fish or die

Thank you!

Clo Willaerts@bnox

Steven Van Belleghem@Steven_insites