[Hubspot training] Content Creation

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Content Creation

Hubspot Workshop Series #2

Monday, 18th Jan, 8pm

HostChuck Chaoke National Vice President Customer Experience for Organisations

Recap

Content is essential in every part of inbound marketing.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

Inbound

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

What is content?

Brand Model

Essence

Benefits

Personality

Emotional Functional

Positioning

brand benefitsBenefits

Our Talents

• International talents with the right attitude

• Diverse cultural and academic background

• Pipeline for your leadership positions

Functional Functional Functional Functional Emotional

Our Service

• Visa and accommodation support

• Low hiring risk

• Intern cultural and social integration

• Fast and flexible process

• Cost effective

• Customised recruiting

• Market your opportunities and make your company a brand

Our Network

• Access to AIESEC network of young people

• Access to AIESEC’s stakeholders network

Organisational effect

• Positive influence on company culture

• English/ multi-language working environment

• Position your company as an international company

• Open new markets overseas

• Provide the necessary manpower for projects

Satisfaction of working with you

• Taking the responsibility to enable youth leadership

• Using the positive brand of AIESEC

• AIESEC understands youth since it’s from youth and for youth

When communicating these benefits, take into account the need of your target company. For example , a start up will not really care about all of the organisational effects as benefits, rather these will appeal more to a MNC.

Note

Cotent Marketing

https://www.youtube.com/watch?v=BXZet0SYJnA

https://www.youtube.com/watch?v=NJnP2wsgnoA

http://contentmarketinginstitute.com/top-content-marketing-blogs

Resources