Http:// (website) /evian?fref=ts (FB) /evian?fref=ts
Preview:
Citation preview
- Slide 1
- http://www.evian.com/en_US (website) http://www.evian.com/en_US
https://www.facebook.com/#!/evian?fref=ts (FB)
https://www.facebook.com/#!/evian?fref=ts
http://www.foxnews.com/leisure/2012/08/24/top-10-bottled-waters/
(top 10)
http://www.foxnews.com/leisure/2012/08/24/top-10-bottled-waters/
Y:\My Documents\evian_live_young_1.jpg (print ad) Y:\My
Documents\evian_live_young_1.jpg
http://www.youtube.com/watch?v=zRE_5oCwpsM (pastrami)
http://www.youtube.com/watch?v=zRE_5oCwpsM
http://www.youtube.com/watch?v=XQcVllWpwGs&list=FL143xpOndzgv_f2rhafc1kg&index=4
(roller)
http://www.youtube.com/watch?v=XQcVllWpwGs&list=FL143xpOndzgv_f2rhafc1kg&index=4
http://www.youtube.com/watch?v=pfxB5ut-KTs&list=FL143xpOndzgv_f2rhafc1kg&index=3
(mirror)
http://www.youtube.com/watch?v=pfxB5ut-KTs&list=FL143xpOndzgv_f2rhafc1kg&index=3
Media Literacy
- Slide 2
- 1) What is media? Means or ways of communication that reach a
large number of people 2) What is media literacy? The ability to
access and understand a variety of forms of media
- Slide 3
- Media Literacy: Format 3) What are some devices/tools we use to
get information? Internet, newspaper, magazine, radio, TV, books,
billboards, cellular devices 4) What are some of the different
types of media messages shared through those devices/tools?
advertisements, blogs, movies, photos, songs, TV shows, fiction and
nonfiction stories, email, art, videogames, websites 5) What are
the three main categories of media? 1.Visual Media 2.Auditory Media
3.Written Media
- Slide 4
- Use the graphic organizer from the other day to help you
categorize the following auditory, visual, and written media
messages. 1. Television commercial 2. Radio commercial 3. Newspaper
advertisements 4. Newspaper article 5. Billboard public service
announcement 6. Internet popup advertisements 7. Blogs 8. Podcasts
9. Facebook 10. Twitter 11. Television show 12. Song on radio 13.
Connect-Ed messages from school 14. Books 15. Magazine articles 16.
Magazine advertisements 17. Texting 18. Instagram 19. Skype Can you
think of any more?
- Slide 5
- Media Categories 6) What is Auditory Media? messages that are
heard Ex: radio, podcasts, speeches, music 7) What is Visual Media?
messages that can be viewed Ex: television, movies, web-based
materials, print ads, photos, videogames, Instagram 8) What is
Written Media? messages that include text Ex: newspaper, magazines,
books, blogs
- Slide 6
- Analyzing Media Attributes
- Slide 7
- Media Literacy: Analyzing Media Attributes 9) Why is it
important to analyze media? To better understand media messages and
how they influence us 10) Five attributes to help you analyze
media: 1. Author 2. Format 3. Audience 4. Content 5. Purpose
- Slide 8
- Media Literacy: Analyzing Media Attributes 11) Author Who
constructed the message? company? non-profit organization? one
person? Does the author have something to gain? If so, what??
- Slide 9
- Media Literacy: Analyzing Media Attributes 12) Format Which
type of media is used? Auditory Visual Written How do the creators
use specific elements for effect? Camera angle (close up, long
shot, medium shot) Color Sounds/Video Emphasizing words, emotions
Kids voices
- Slide 10
- Media Literacy: Analyzing Media Attributes 13) Audience Who is
the person meant to see the message? Gender? Age? Is the message
intended for a certain group? Teenaged girls? Those who can vote?
New parents? Elderly? Those who share a common interest? How will
different people see/interpret the message?
- Slide 11
- Media Literacy: Analyzing Media Attributes 14) Content What is
the obvious, visible message? Tacos are delicious and I need to go
eat one right now! What is the embedded or hidden message? Assumed
values Assumed points of view Watch out for facts and opinions
mixed together Healthy message versus unhealthy message Hidden
Messages
- Slide 12
- Slide 13
- Media Literacy: Analyzing Media Attributes 15) Purpose Why is
the message being sent? Persuade? Inform? Entertain? Sell?
Combination of several? All?
- Slide 14
- Who paid for this media? Star Toboggans To what group does it
appeal? children and adults who enjoy using sleds What is the
obvious message? You should buy this sled. What is the hidden
message? If you buy this sled, you will have many friends. Healthy
example of media? encourages exercise outside Unhealthy example of
media? no helmets or other protective gear