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How to put the social in social media and keep the personal out
Lauren CanditoPresident, Social Media Solutions LLC
Monday, April 4, 2011
Online Reputation
Monday, April 4, 2011
personal branding
brand personalityvs
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Personal brandingPersonalBranding
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Profile Group Page
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Customize your privacy settings.1
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Facebook – privacy
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Facebook – privacy
Friends > Edit Friends
Create a List
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Keep the content employer-friendly.2
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3 Be Proactive. Know your company’s
stance on social media.
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Twitter – privacy
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Follow other industry professionals.1
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2 Engage in existing conversations.
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Don’t just duplicate content.3Monday, April 4, 2011
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Blog – used for both
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1Show the human side of your brand.
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Brand personality
brand personality
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Include original content.2Monday, April 4, 2011
Linkedin in – professional
position yourself as the expert.Monday, April 4, 2011
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1Use LinkedIn Networking etiquette.
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information etiquette
connection etiquette
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2 Request recommendations wisely.
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3Consider letting others follow your brand.
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What about employees?
what about employees?
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social media policy
****
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how to find your personal online reputation:
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Ask a friend.
Google yourself specifically.
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how to check your brand’s online reputation:
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Search Engine Rankings
Google yourself specifically.3Google Alerts
Content Sharing
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Create groups & profiles Participate openly Act like a publisher Know your audience Know your competition Build a community
Seek influence, but not control
Experiment Post often Ask open‐ended questions Integrate across all
networks
Social Media Guidelines
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Use the Rule of Thirds
o (1/3 web presence, 1/3 one-way, 1/3 social)
Build relationships with influencers
Make it easy to re‐mix your content
Remember... There is no instant gratification
o Results require effort over time
Use metrics to discover what works and what doesn’t
Tips for Getting Started
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Questions
questions?
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