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How to put the social in social media and keep the personal out
Lauren CanditoPresident, Social Media Solutions LLC
Monday, April 4, 2011
Online Reputation
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personal branding
brand personalityvs
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Personal brandingPersonalBranding
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Profile Group Page
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Customize your privacy settings.1
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Facebook – privacy
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Facebook – privacy
Friends > Edit Friends
Create a List
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Keep the content employer-friendly.2
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3 Be Proactive. Know your company’s
stance on social media.
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Twitter – privacy
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Follow other industry professionals.1
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2 Engage in existing conversations.
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Don’t just duplicate content.3Monday, April 4, 2011
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Blog – used for both
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1Show the human side of your brand.
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Brand personality
brand personality
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Include original content.2Monday, April 4, 2011
Linkedin in – professional
position yourself as the expert.Monday, April 4, 2011
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1Use LinkedIn Networking etiquette.
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information etiquette
connection etiquette
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2 Request recommendations wisely.
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3Consider letting others follow your brand.
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What about employees?
what about employees?
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social media policy
****
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how to find your personal online reputation:
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Ask a friend.
Google yourself specifically.
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how to check your brand’s online reputation:
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Search Engine Rankings
Google yourself specifically.3Google Alerts
Content Sharing
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Create groups & profiles Participate openly Act like a publisher Know your audience Know your competition Build a community
Seek influence, but not control
Experiment Post often Ask open‐ended questions Integrate across all
networks
Social Media Guidelines
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Use the Rule of Thirds
o (1/3 web presence, 1/3 one-way, 1/3 social)
Build relationships with influencers
Make it easy to re‐mix your content
Remember... There is no instant gratification
o Results require effort over time
Use metrics to discover what works and what doesn’t
Tips for Getting Started
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Questions
questions?
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