How Artificial Intelligence Will Change - Magento · A/B testing content & design Persuasive...

© 2017 Magento, Inc.

How Artificial Intelligence Will Change

eCommerce by 2020

© 2017 Magento, Inc.

Irina LamHead of Business Development

Omniconvert

© 2017 Magento, Inc.

1987

© 2017 Magento, Inc.

1990

© 2017 Magento, Inc.

1990

© 2017 Magento, Inc.

1990

© 2017 Magento, Inc.

1999

© 2017 Magento, Inc.

2017

What’s Happening in the

eCommerce World Now

© 2017 Magento, Inc.

What can digital marketers do today?

track

adapt

understand

© 2017 Magento, Inc.

What can digital marketers do today?

track

adapt

understand

> Users

> Products

> Results

> Feedback

> Behaviour

> Metrics

> Emotions

> Barriers

> Offers

> Ads

> Website

> Price

A/B testing content & design

Persuasive overlayers

Video content

Surveys

Recommended products

Website

Advertising

Email

Delivery of personalized ads in real-

time, showing the most relevant

products to each individual, based on

the enriched data points

Automated emails

triggered on behavioral

events

Adapting and optimizing

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© 2017 Magento, Inc.

Machine Learning

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© 2017 Magento, Inc.

© 2017 Magento, Inc.

© 2017 Magento, Inc.

© 2017 Magento, Inc.

© 2017 Magento, Inc.

© 2017 Magento, Inc.

5 Machine Learning

Features that will be

Heavily Adopted by 2020

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Customer Service Chat Bots

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Dynamic Pricing

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Product Recommendations

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Better Customer Segmentation

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Improved Product Search

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“Leaders who don’t understand that cloud computing

and artificial intelligence are essential for business

should identify young people in their companies to

explain it to them”

Jack Ma, Founder Alibaba

© 2017 Magento, Inc.

Irina LamHead of Business Development

Omniconvert

irina.lam@omniconvert.com

Linkedin: Irina Lam