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© 2017 Magento, Inc.
How Artificial Intelligence Will Change
eCommerce by 2020
© 2017 Magento, Inc.
Irina LamHead of Business Development
Omniconvert
© 2017 Magento, Inc.
1987
© 2017 Magento, Inc.
1990
© 2017 Magento, Inc.
1990
© 2017 Magento, Inc.
1990
© 2017 Magento, Inc.
1999
© 2017 Magento, Inc.
2017
What’s Happening in the
eCommerce World Now
© 2017 Magento, Inc.
What can digital marketers do today?
track
adapt
understand
© 2017 Magento, Inc.
What can digital marketers do today?
track
adapt
understand
> Users
> Products
> Results
> Feedback
> Behaviour
> Metrics
> Emotions
> Barriers
> Offers
> Ads
> Website
> Price
A/B testing content & design
Persuasive overlayers
Video content
Surveys
Recommended products
Website
Advertising
Delivery of personalized ads in real-
time, showing the most relevant
products to each individual, based on
the enriched data points
Automated emails
triggered on behavioral
events
Adapting and optimizing
© 2017 Magento, Inc.
© 2017 Magento, Inc.
Machine Learning
© 2017 Magento, Inc.
© 2017 Magento, Inc.
© 2017 Magento, Inc.
© 2017 Magento, Inc.
© 2017 Magento, Inc.
© 2017 Magento, Inc.
© 2017 Magento, Inc.
5 Machine Learning
Features that will be
Heavily Adopted by 2020
© 2017 Magento, Inc.
Customer Service Chat Bots
© 2017 Magento, Inc.
Dynamic Pricing
© 2017 Magento, Inc.
Product Recommendations
© 2017 Magento, Inc.
Better Customer Segmentation
© 2017 Magento, Inc.
Improved Product Search
© 2017 Magento, Inc.
“Leaders who don’t understand that cloud computing
and artificial intelligence are essential for business
should identify young people in their companies to
explain it to them”
Jack Ma, Founder Alibaba
© 2017 Magento, Inc.
Irina LamHead of Business Development
Omniconvert
Linkedin: Irina Lam
