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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
Hidden Value of Partnerships:Experiences from the Streets of New York on 511NY and Clean Air NY
Presented by: Frank Mongioi2010 International ACT Conference
August 30, 2010
Programs Sponsored by: New York State Department of Transportation
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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
Four Steps to a Successful Partnership1. Choose your partners wisely
2. Aggressive outreach
3. Persistent follow-up
4. Successful results
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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
Choose Your Partners Wisely
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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
Get Partners to Sign on the Dotted Line
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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
Give and TakeAmerican Lung Association of New
York City - received $10k value for $2,500 at their annual Asthma Walk.
Earth Day NY - reduced registration fees from $5k to $3k at annual 2-day Earth Day event at Grand Central for the past 3 years.
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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
Give and TakeAdded Value from Clear Channel
and other media partners
Radio interviews
Leveraged events
Online listener surveys
Popular DJs promoting Clean Air NY
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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
Successful Results
ICF recruited 50 Cooperative Partners Secured the equivalent of more than $700,000 of added value
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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
Successful ResultsNegotiated cross-promotions with partners to expand the program’s reach and frequency in the area.Identified earned media opportunities including public service interviews, commuter promotions, event sponsorships, streaming radio PSAs, and online advertising.
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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
Thank you and good luck with your partnerships!
Frank MongioiFMongioi@icfi.com
347.326.0916
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