ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Hidden Value of Partnerships:Experiences from the Streets of New York on 511NY and Clean Air NY

Presented by: Frank Mongioi2010 International ACT Conference

August 30, 2010

Programs Sponsored by: New York State Department of Transportation

2

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Four Steps to a Successful Partnership1. Choose your partners wisely

2. Aggressive outreach

3. Persistent follow-up

4. Successful results

3

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Choose Your Partners Wisely

4

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Aggressive Outreach

5

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Aggressive Outreach

6

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Aggressive Outreach

7

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Aggressive Outreach

8

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Know What You Want

9

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Persistent Follow-Up

10

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Get Partners to Sign on the Dotted Line

11

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Give and Take

12

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Give and TakeAmerican Lung Association of New

York City - received $10k value for $2,500 at their annual Asthma Walk.

Earth Day NY - reduced registration fees from $5k to $3k at annual 2-day Earth Day event at Grand Central for the past 3 years.

13

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Give and TakeAdded Value from Clear Channel

and other media partners

Radio interviews

Leveraged events

Online listener surveys

Popular DJs promoting Clean Air NY

14

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Successful Results

ICF recruited 50 Cooperative Partners Secured the equivalent of more than $700,000 of added value

15

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Successful ResultsNegotiated cross-promotions with partners to expand the program’s reach and frequency in the area.Identified earned media opportunities including public service interviews, commuter promotions, event sponsorships, streaming radio PSAs, and online advertising.

16

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Thank you and good luck with your partnerships!

Frank MongioiFMongioi@icfi.com

347.326.0916

Share ICF’s Presentation with your colleagues: