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BOSS TWEED: THE BEST OF FALL FASHION
IN SCOTLAND
AN INSIDE LOOK AT AMERICA’S CRAZIEST
SPORTS RIVALRY
DIGGING INTO SEOUL’S INCENDIARY
COMFORT FOOD
THE HEMI Q&A TALKS EMMYS WITH HOST
JIMMY KIMMEL
THREE PERFECT DAYSIN ISTANBUL
Hemisppheherres
R1_P001_HEMUA_0912_Cover.indd 1 09/08/2012 11:50
MEDIA KIT
»EDITORIAL MISSION Hemispheres is written for the
affl uent, curious, sophisticated
citizen of the world. Blending
long-form journalism with trend
stories, think pieces and service,
Hemispheres’ award-winning
editorial covers the broad range
of topics our discerning audience
craves--travel, technology,
business, fashion, luxury goods,
food and drink, sports, luxury cars
and global culture--all presented
in an upscale, beautifully designed
package.
“My wife and I we were inspired
by the “Three Perfect Days” series
in Hemispheres magazine as we
planned our 47-day, 12-country,
“around-the-world” honeymoon.
Along the way we used “Three
Perfect Days” on our iPad as
our guide to fi nd the best each
city had to off er. “Thank You” to
Hemispheres magazine & United for
the inspiration and for always being
a fantastic and reliable partner in
our travels.”
» THREE PERFECT DAYS
Hemispheres’ signature travel piece offers readers an experiential, in-depth and exceptionally vivid look at some of the world’s great destinations. Tag along with locals and trend-setters as they visit must-see attractions and uncover hidden gems. From experiencing the fi nest hotels to doggedly hunting for the best place to buy the local delicacy, our Three Perfect Days features help travelers make the most of their globe-trotting.
2013 THREE PERFECT DAYS ISSUE THEME 2013 THREE PERFECT DAYS ISSUE THEME
JANUARY//DOHA THE LIST: 25 PLACES TO SEE IN 2013 JULY//PALAU ADVENTURE
FEBRUARY//BELIZE INNOVATION AUGUST//ALASKA DESIGN
MARCH//KELOWNA, BC FASHION SEPTEMBER//NASHVILLE FASHION
APRIL//MANILA TECH OCTOBER//TAIPEI TIME TRAVEL: OFF-SEASON TREASURES
MAY//STUTTGART FAMILY TRAVEL NOVEMBER//JACKSON HOLE SKIING
JUNE//SHANGHAI FOOD DECEMBER//COSTA RICA ISLANDS
»THREE PERFECT DAYS CALENDAR*
*Subject to change
Cover: data source - 2012 GfK MRI Spring (median household income)
»EDITORIAL & DESIGN AWARDS2012 Magnum Opus Awards
Bronze for Best Table of
Contents Editorial and Silver
for Best Use of Illustration
(June 2012)
The Society of Publication
Designers – Silver Medal for
Best Design Feature (Non-
Celebrity) (Jan. 2011)
Folio - Gold Ozzie for Best Use
of Typography
(Jan. 2011)
International Davey Award -
Two Gold and One Silver Award
for Design
(Oct. 2010)
The 2010 Communicator
Awards - Silver for
Photography, Bronze for Best
Cover, and Bronze for Best
Overall Editorial (May 2010)
North American Travel
Journalists Association - “Best
Travel Series for Three Perfect
Days” for 2009
(Jan. 2010)
“B
PP
- “BBeBeBeseseststst
»ENGAGING AUDIENCES THROUGH EDITORIAL EXCELLENCE
MARCH 2012 • 78 • HEMISPHERESMAGAZINE.COM
Tradition hangs heavily on the Spanish
PHOTOS BY OLIVER PILCHER
TEXT BY JANE WRIGHT
FASHION DIRECTOR NINO BAUTIEL AMOR PROPIOpsyche, but it’s also worn comfortably, as an
expression of a life lived with pride,
spirit and style. For Hemispheres’ spring
fashion shoot, we travel to Seville to bring you designs informed by the
past and inspired by the future—and, while we’re there, take you along on
an all-senses tour of this sublime town.
R1_p076-090_HEM0312_Fashion.indd 78 09/02/2012 09:25
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p076-090_HEM0312_Fashion.indd 79 02/02/2012 10:41
SHUTTER TO THINKLytro founder Ren Ng is taking the blur (and the fuss) out of photography
If you’ve ever taken pictures all day on that fancy new digital SLR only to discover—when you fi nally take a look on your computer—that most of the shots are blurry, then Ren Ng is ready to help. As founder and CEO of Lytro, the 35-year-old Stanford Ph.D. is responsible for one of the most signifi cant photographic inventions since the Polaroid camera. In December, Ng’s company debuted the Lytro Camera ($399, lytro.com), a stylish, telescope-like device that allows you to focus the picture a� er you take it.
Representing an entirely new kind of camera, the Lytro uses light fi eld imaging, a photographic process that typically requires 100 digicams and a supercomputer, to capture light more accurately and comprehensively than traditional cameras do. The result: highly editable pictures. Light fi eld technology has been around since the 1990s, but Ng’s breakthrough came when he compressed the work of the aforementioned digicams and supercomputer into one portable device small enough to fi t in a purse or briefcase. (As a bonus, the extra information on Lytro-captured pictures means each one is also automatically available in 3-D, if you care about that sort of thing.)
The Lytro is about as knob-free as an iPad, with most of its controls on a touchscreen. “With all their modes and dials and but-tons, the majority of cameras today are too complicated for most people,” says Ng. “You can’t use powerful technology for technology’s sake. Our focus is always to make it simple.” To that end, apart from sparing you the need to focus—which allows you to take rapid-fi re shots—the Lytro also lets you instantly tag a photo as a favorite right in the camera, so you don’t have to sort through your Facebook shares a� er uploading.
This year Lytro’s technology is in just one camera. However, since most of the company’s innovation lies in its so� ware and powerful miniaturized sensor, we can see where this is heading: into other cameras, and even into cellphones, which heretofore have been plagued by slow shu� er speeds. The Lytro can’t shoot video—but don’t expect the revolu-tion to skip camcorders, since the technology is applicable to video, too. “It really is camera 3.0,” says Ng.
REN NG / AGE 35 / FROM MALAYSIA AND AUSTRALIA / LIVES IN REDWOOD CITY, CALIF. / PREVIOUS GIG DOCTORAL STUDENT, STANFORD UNIVERSITY
MATHEW SCOTT
R1_p072-079_HEM0112_techies.indd 73 09/12/2011 09:36
NEXT BIG THINGS
From creating cars that communicate with each other, to helping kids write their ownbooks, to impro-vising medical devices worthy of MacGyver, these six innovators promise to change the way we live
BY TOM SAMILJAN
REN NG / AVIAD MAIZELS / SHARON KAN / PAUL MASCARENAS / JENNIFER PAHLKA / JOSE GOMEZ-MARQUEZ
PHOTOGRAPHS BY MATHEW SCOTT, GUIDO VITTI AND CJ BENNINGER
72
JANUARY 2012HEMISPHERESMAGAZINE.COM
p072-079_HEM0112_techies.indd 72 05/12/2011 09:50
“You guys are amazing! We received tons of phone calls from friends and family fl ying who caught the article on the plane...”-Nick Benas and Jared Verrillo: Entrepreneurs, Co-Commissioners of Big League WIFFLE Ball - Wiffl e Tournaments
“Thanks for running the Ural motorcycle story in the February issue of Hemispheres. The response from the Patrol T coverage has been exceptional, drawing a much bigger response than any other national media outlet including Wired and Maxim”.
-Ryan Hayter,Hayter Communications
»COVERSWHERE PHOTOGRAPHY
MEETS ART.
Manolo BlahnikBradley CooperAnna WintourBetty WhiteMark CubanEvan WilliamsJudd ApatowCarol BartzBrian Williams
Andrew Lloyd WebberAlice WatersLouis C. K.Bear GryllsKatie CouricDavid OrtizDonna KaranMartin SheenBill Cosby
Amy PoehlerEwan McGregorJanet EvanovichNick JonasJustin VerlanderAziz AnsariMichelle ObamaTyson ChandlerKenny Chesney
»HEMISPHERES FEATURESTHOUGHT-PROVOKING – INFORMATIVE – ENGAGING – WORLDLY
THE HEMI Q&A: Our monthly interview with the best of the bestHemispheres’ feature-length monthly interview with superstars, trendsetters and thought leaders has featured, among others:
HEMISPHERESMAGAZINE.COM • AUGUST 2012 37
BRICKMEXICO CITY
THIS MONTH’S HOTTEST HOTELS
BACKSTORY: Brick’s past ranges from momentous to
seedy. At various times the building has been home to a Mexican general who became president, a locksmith and a “house of dates” (to deploy a local euphemism). The hotel, which opened in 2010, adopted the name of the former madam, Olivia, for the stylish restaurant on its front deck.
CLAIM TO FAME: The English banker who built the house
in the early 1900s used bricks shipped from his home country. It’s the only building in the Roma neighborhood that has these cream-colored bricks, and perhaps the only one in Mexico City.
ROOM WITH A VIEW: The W. Orrin Suite’s large patio
atop the hotel’s portico overlooks Roma’s ever-lively Orizaba corridor, while a jacaranda tree, heavy with bright purple blossoms in spring-time, provides shade and fragrance.
HOT PLATE: The miso black sea bass at Brasserie La
Moderna is marinated with tasty (but not too spicy) chipotle pepper and soybean paste, then given a glaze of soy, mirin and sake. The meat is fl aky and subtle, with a touch of sweetness.
SIGNATURE DRINK: The cucumber-peppermint
martini is just the thing a� er a day broiling in the Aztec sun. For extra zing, the glass has a kick of ground chili pepper, salt and lime around its rim.
STAY
p037-040_HEM0712_TheStay.indd 37 03/07/2012 11:22
»READERS LOVE HEMISPHERES!
»1-What to WearGet inspired by the street fashion from some of the leading cities around the world.
4
»4-StayA themed monthly guide to the world’s great hotels.
»2-Road Trip Sit back as we test drive the most stylish cars on iconic roads around the globe.
1
»3-GoodsMust-have products for the discerning world traveler.
ROAD TRIP
GARDEN PARTY
Hotel concierges, as the seasoned traveler knows, possess a politician’s mas-tery of beaming on cue. Yet when the concierge at Amsterdam’s Hotel de L’Europe beams, he appears genuinely delighted. And why wouldn’t he be? I’ve just handed him the keys to a convertible Maserati GranCabrio and asked that he park it.
Going mad for tulips in the eye-catching
Maserati GranCabrioBY CINDY-LOU DALE
AMSTERDAM
HEMISPHERESMAGAZINE.COM • SEPTEMBER 2012 27
R1_p027-030_HEM0912_RoadTrip.indd 27 09/08/2012 10:45
2
52 JUNE 2012 • HEMISPHERESMAGAZINE.COM
No Stone UnturnedHublot’s diamond-encrusted Big Bang Tourbillon rocks the jewelry world
HERE’S THE THING ABOUT THIS WATCH: You can’t have it. Well, all right, you can if you have $5 million
lying around and are able to convince Singapore-based dealer The Hour Glass to resell the one-of-a-kind creation after hav-
ing just bought it at the BaselWorld watch and jewelry show in March. But here’s another thing about this watch: To craft it, 12 gem cutters and fi ve setters worked full time for seven
months to select, shape and place nearly 1,300 diamonds in white gold, which makes the Big Bang, like the Mona Lisa or
the Sistine Chapel, the kind of treasure you don’t need to own to appreciate. $5,000,000 / thehourglass.com
goods
p052_055_HEM0612_Goods.indd 52 04/05/2012 09:59
3
“Dear Hemispheres editors,
I just wanted to thank
you for publishing such
an exceptional magazine.
Hemispheres…is intelligent
and witty, while covering
topics of interest to the
demographic that spends the
most time on United Airlines
planes. I read four magazines
from cover to cover each
month (Vanity Fair, Harper’s,
GQ, and Hemispheres), and
given that I pay the most
money for the opportunity
to read Hemispheres, I
appreciate that it is of high
enough quality to deserve its
place in the rotation.”
HEMISPHERESMAGAZINE.COM • JULY 2012 49
THE MONTH AHEAD
THE MONTH AHEAD
ARTS MEDIA EVENTS
Incorporating all manner of acrobatics, props and shadow play, the high-energy performance company Pilobolus has garnered a broad following almost unheard of in the world of modern dance. In addition to performing at New York City’s Joyce Theater every summer for 25-plus years and appearing everywhere from Conan’s show to the Oscars, the troupe recently collaborated with indie rock band OK Go on the Grammy-nominated music video for “All Is Not Lost.” This month, Pilobolus is back at the Joyce with a lineup that includes a collaborative piece with avant-garde Belgian choreographer Sidi Larbi Cherkaoui and one with juggler and “physi-cist” Michael Moschen in which the dancers appear to have juggling balls for heads. “It’s the kind of show that everybody wants to bring their friends to,” says Joyce Theater executive director Linda Shelton. “And to me, it’s not summer unless Pilobolus is here.” july 16
Art FormsWhimsical dance company
Pilobolus bends over backward for its audience
culture
p049_HEM0712_Culture.indd 49 01/06/2012 09:58
»READERS LOVE HEMISPHERES
DA
NIE
L G
RA
Y/
SE
OU
LE
AT
S.C
OM
HEMISPHERESMAGAZINE.COM • SEPTEMBER 2012 35
WHILE JUST ABOUT EVERY CITY on earth is a blend of old and new, in Seoul this is such a defining feature that it’s sometimes disconcerting. Here, the young and the old exist on either side of a divide so deep—ranging across food, cloth-ing, housing and lifestyle choices—that the South Korean capital seems to have two identities jockeying for dominance. Yet cultural harmony may be taking root, starting where all great compromises begin: the food.
Leading this gastronomic sea change is Congdu, a 16-table concept restaurant in the Seodaemun Museum of Natural History. The setting is appropriate, given owner Vivian Han’s mission to reinvent traditional Korean cooking using molecular gastronomy techniques and color themes. And soybeans. Lots of soybeans.
Han expected that modernizing Korean cooking—which has few ties to the French and Scandinavian schools that
have revolutionized high-end cuisine in the rest of the world—would be a challenge. So in 2002 she hired chef Eric Kim, a veteran of Michelin-starred restaurants
Aqua, Coi and Noma, then built him a kitchen and let him have his way.
These days the Congdu kitchen is overseen by chef Hwan Eui Lee, who shares Kim’s aesthetic. “I combine traditional Korean and French
molecular techniques,”
THINK THIN Congdu’s beef tartare with caviar marinated in 5-, 10- and 15-year-old soy sauces
FOOD & DRINK
A MARRIAGE OF OPPOSITES
Seoul’s Congdu restaurant serves something old, something
new, something borrowed and something ... green?
BY CINDY-LOU DALE
R1_p037-041_HEM0912_F&D.indd 35 09/08/2012 10:51
»7-TechGadgets and trends for today’s tech-forward mobile customer.
5
TECH
HEMISPHERESMAGAZINE.COM • AUGUST 2012 • ILLUSTRATIONS BY BRIAN STAUFFER 71
In a distant, shadowy, bygone era (the 1990s), the Four Pillars of TV—ABC, NBC, CBS and Fox—towered over the media landscape. The awesome power of these networks seemed destined to endure for a thousand years. But then came the Barbarian Hordes—otherwise known as Alternative Distribution Platforms—and with them the Great Disruption.
This story has been repeated so o� en in recent years, it bears the patina of myth. The agents of fragmentation—Netflix, TiVo, Hulu, iTunes—have changed the game. The time when families across America sat down together to watch the same shows is forever gone.
Except in sports, which abides by a dif-ferent set of rules.
“There’s no be� er place to be in enter-tainment than sports,” ESPN president John Skipper told an industry audience recently. “They cannot be knocked off, they cannot be replicated and they must be watched live, which makes them uniquely valuable among entertainment programming.”
No kidding. More than 99 percent of ESPN programs are viewed live (watching a game later is an open invitation to the spoilers of the world, as I can tell you from bi� er experience). And here’s the kicker: In order to watch a game live, you must watch it on TV. It’s pre� y much the only aspect of television that the network guys have successfully locked down.
The networks aren’t alone in being buff eted by the onslaught of disruptive technologies. Pay TV too is on the wane, with subscribers jumping ship at an alarm-ing rate. Between 2008 and 2011, according to Convergence Consulting Group, an estimated 2.65 million viewers abandoned cable TV for Internet video providers.
I’d like to join these people,
THE GAME PLANHOW TV NETWORKS ARE USING SPORTS PROGRAMMING
TO STAVE OFF EXTINCTION BY MARK MCCLUSKY
p071_072_HEM0812_Tech.indd 71 03/07/2012 11:34
7
Daniel, via Twitter
That’s love. I get annoyed
if someone asks to see my
complimentary copy of
Hemispheres magazine during
the fl ight.
»8-How It’s DoneAn amazing engineering feat, with a global slant.
»5-Food & DrinkSpotlighting a specifi c location, ingredient or theme, this section offers a gastronomic tour of some of the world’s fi nest dishes and libations.
3 The collected water travels through a
fi ve-level treatment system, including a
UV fi lter, to make it safe to drink. Currently,
each turbine can produce up to 1,500 liters
of drinking water every day, but Eole hopes
each one will eventually provide between
20,000 and 25,000 liters a day, enough to
support entire cities.
2 Once electricity is available, a machine
similar to a hair dryer pushes hot air across
hundreds of chilled pieces of stainless
steel alloy. The same principle that makes
your mirror steam up during a hot shower
causes water droplets to bead up on the
pieces of steel.
HEMISPHERESMAGAZINE.COM • AUGUST 2012 • ILLUSTRATION BY JAMES PROVOST 65
CREATING DRINKING WATER OUT OF THIN AIRIn addition to oppressive regimes and roving criminal bands, dystopian movies have long traded on our collective fear of water scarcity. And with close to a fi � h of the world’s population now living in areas without enough water, that particular specter becomes more of a reality every day. Fortunately, French inventor Marc Parent is on the job. A� er being inspired by a dripping air conditioner, he built a turbine that could capture potable water from wind, estab-lished a company, Eole Water, and began testing his prototypes amid some of the ho� est, driest weather condi-tions on earth. “We wanted it to be a challenge,” says Thibault Janin, a spokesman for Eole. “In French, the saying is ‘If the training is diffi cult, the war will be easy.’” Here’s how they did it. BY JACQUELINE DETWILER
1 Removing water from the air requires
electricity, which can be hard to come by
in areas without an established power
grid. The turbine takes care of that prob-
lem by harnessing the energy of wind via
a shaft connected to a generator.
HOW IT’S DONE
INNOVATION BUSINESS GADGETS
2
1
3
R1_p065_HEM0812_BrightIdeas.indd 65 11/07/2012 10:13
8
»6-Culture: The Month AheadThe best in culture from wonderful locales around the globe.
6
Christine, via Twitter
To the man reading
“Hemispheres” magazine on
the subway - I salute you.
Robert, via Twitter
Love the 3 Perfect Days. I don’t
travel without them. Have many
on our site!
»MAGAZINE READERSHIP
»12+ MILLIONMONTHLY PASSENGERS
»46MEDIAN AGE
»$132,400MEDIAN HOUSEHOLD INCOME
»$437,919MEDIAN HOUSEHOLD NET WORTH
»63% / 37%MALE/FEMALE
»91.0%COLLEGE EDUCATED
»58%PROFESSIONAL/MANAGERIAL
»HEMISPHERES: THE BEST AUDIENCE IN PRINT
AGAGAGAGA LGE LLLAE AAE A
Hemispheres Readers Are Engaged!…THEY SPEND 26.7 median minutes reading each issue which is 11% longer than readers spend with
Travel+Leisure and 25% longer than Conde Nast Traveler.
Source: 2012 GfK MRI Fall - Demographics / * 2012 GfK MRI Spring - Product Data
UNITED HEMISPHERES FORBES FORTUNECONDE NAST
TRAVELERTRAVEL+LEISURE
MEDIAN AGE 46.3 45.6 48.2 51.2 50.4
MEDIAN HOUSEHOLD INCOME $132,400 $87,800 $89,500 $95,500 $96,800
MEDIAN INDIVIDUAL INCOME $91,500 $54,900 $59,300 $62,900 $58,000
MEDIAN VALUE OF HOME $314,798 $267,611 $256,533 $331,050 $283,965
MEDIAN HOUSEHOLD NET WORTH $437,919 $310,918 $305,640 $444,211 $393,309
DEMOGRAPHICS
MALE/FEMALE RATIO 62.6% / 37.4% 73.2% / 26.8% 65.8% / 34.2% 46.8% / 53.2% 46.7% / 53.3%
MARRIED/SINGLE 66.0% / 34.0% 56.0% / 44.0% 57.5% / 42.5% 62.8% / 37.2% 62.5% / 37.5%
AGE RANGES Comp % Comp % Comp % Comp % Comp %
AGE 25-54 63.9% 56.3% 57.7% 53.2% 55.6%
AGE 35-54 44.7% 35.9% 41.4% 42.8% 43.4%
AGE 35-64 65.3% 53.0% 59.9% 65.6% 68.8%
EDUCATION
COLLEGE EDUCATION 90.6% 72.3% 77.0% 80.3% 85.4%
GRADUATED COLLEGE PLUS 72.3% 44.5% 48.5% 58.6% 51.7%
POST-GRADUATE DEGREE 30.8% 18.0% 20.2% 23.1% 23.7%
WORK PROFILE
PROFESSIONAL/MANAGERIAL 58.2% 29.7% 33.9% 39.8% 36.9%
TOP 9 JOB TITLES 33.5% 22.5% 24.0% 26.2% 25.8%
C-SUITE EXECUTIVE (INDEX) 515 324 344 348 340
TRAVEL PROFILE IN THE PAST YEAR* INDEX INDEX INDEX INDEX INDEX
15+ BUSINESS HOTEL NIGHTS 702 178 242 243 196
15+ LEISURE HOTEL NIGHTS 524 160 238 274 279
10+ ROUND TRIPS BY PLANE 961 220 277 293 315
RENTED A CAR FOR BUSINESS OR PERSONAL USE
285 146 168 211 187
HAS A VALID PASSPORT 207 131 140 189 180
Eastern Time Zone
7:00
M E X I C O
C A NA DA
BAHAMAS
CUBA
Gulf OfSt. Lawrence
PACIFICOCEAN
ATLANTIC OCEAN
GulfOf Mexico
T E X A S
Pacific Time Zone
4:00
Mountain Time Zone
5:00 Central Time Zone
6:00
Atlantic Time Zone
8:00
U N I T E D S TAT E S
T E X A SLOUISIANA M I S S I S S I P P I
A L A BA M AG E O RG I A
F L O R I DA
S OU T H CA RO L I NA
N O RT H CA RO L I NA
V I RG I N I AK E N T UC K Y
O H I OPA
N EW YO R K
I N D I A NAI L L I N O I S
M I C H I GA N
T E N N E S S E E
O K L A H O M A
M I S S OU R I
I OWA
K A N SA S
N E B R A S K A
S OU T H DA KO TA
N O RT H DA KO TA
MINNESOTA
W I S C O N S I N
W YO M I N G
M O N TA NA
I DA H OO R E G O N
WA S H I N GT O N
CA L I F O R N I A
N EVA DA
U TA H
A R I Z O NA
N EW M E X I C O
A R K A N SA S
WV
V T.
N.H.
M A I N EO N TA R I O
N EW B RU N SW I C K
N OVA S C O T I A
M A N I T O B A
SA S K AT C H EWA N
A L B E RTA
B R I T I S H C O LU M B I A
M A S S.
C.T.R.I.
N.J.
D E L .MARYLAND
Pacific Ocean
N EW F OU N D L A N D& L A B R A D O R
PRI NC E E DWARD I S L A N D
Newfoundland Time Zone 8:30
Maui
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BERMUDA
Route lines reflect flights operated by United Airlines and/or its regional partners. For accurate flight schedules, please see www.united.com.© 2012 United Air Lines, Inc. All Rights Reserved.
0812
MonctonPresque Isle
Sand Spit
Prince RupertTerrace
Smithers
Fort St. John
Fort McMurray
Prince George
Kamloops
Kelowna
Nanaimo
Penticton
CastlegarCranbrook
LethbridgeMedicine Hat
Thunder Bay
Sault Ste. Marie
North Bay
Sarnia
Grande Prairie
Sudbury
Timmins
Rouyn-Noranda
Kingston
Baie-Comeau
Wabush
Mont-Joli
Gaspe
Charlottetown
Bathurst
Fredericton
Saint John
Sydney
Goose Bay
Deer LakeGander
Îles de la Madeleine
Windsor
Vancouver
Toronto
Edmonton
Calgary
Winnipeg
Halifax
Ottawa
Victoria
London
City
Regina
Saskatoon
Cullaton Lake
Ennadai Lake
Saguenay
Bangor
Miami
Orlando
West Palm Beach
Portland
Seattle
Boise
San Jose
Las Vegas
LOS ANGELES
San Diego
SAN FRANCISCO
DENVER
Sacramento
Salt Lake City
Tucson
Phoenix/ScottsdaleAlbuquerque
Charleston
Colorado Springs
Greenville/Spartanburg
Savannah
Baltimore
Birmingham
HOUSTON(INTERCONTINENTAL)
Louisville
Memphis
Milwaukee
Philadelphia
San Antonio
St. Louis
Tampa/St. Petersburg
Charlotte
CLEVELAND
Dallas/Fort Worth
Detroit
Jacksonville
Kansas City
New Orleans
New York (La Guardia) (J.F. Kennedy)
Norfolk/Virginia Beach
Omaha
Albany
Atlanta
Austin
Boston
Columbia
Columbus
NashvilleOklahoma City
Raleigh/Durham
Richmond
WASHINGTON, DC (DULLES)
Hartford/Springfield
Cincinnati
Bozeman
Orange County
Portland
Providence
NEW YORK (NEWARK)
Greensboro/High Point/Winston-Salem
Lexington
Grand Rapids
Ft. Lauderdale/Hollywood
Syracuse
Buffalo/Niagara Falls
KnoxvilleTulsa
El Paso
Honolulu
Manchester
Ft. Myers
Kahului
Indianapolis
Minneapolis
Dayton
Allentown
Madison
Pittsburgh
Appleton/Fox Cities
Burlington
Cedar Rapids/Iowa City
Wausau
Des Moines
Ft. Wayne
Green Bay
White Plains
Lansing
Moline
Rochester
South Bend/Elkhart/Mishawaka
Springfield
Spokane
Wichita
Lincoln
Missoula
Rapid City
Reno/Tahoe
Charleston
Traverse City
Akron/Canton State College
Jackson Hole
Kona
Burbank
Gunnison/Crested Butte
Hayden/Steamboat Springs
Montrose
Vail/Eagle
Fargo
Gillette
Rock Springs
Crescent City
Eureka
Aspen
Wilkes Barre/Scranton
Bakersfield
Charlottesville
Chico
Carlsbad
Cody/Yellowstone
Casper
Eugene
Fresno
Sioux Falls
Grand Junction
Medford
Pasco
Palm Springs
Santa Barbara
Roanoke
Imperial
Inyokern
Monterey
San Luis Obispo
Santa Maria
Yuma
Modesto
Springfield
Redmond
Redding
(Reagan National)
Bismarck
Peoria
Asheville
Augusta
Pensacola
Myrtle Beach
Fayetteville/Ft. Bragg
Gainesville
Hilton Head Island
Huntsville/Decatur
Jacksonville
Long Island/Islip
New Bern
Tri-Cities Regional
Wilmington
Newport News/Williamsburg
GreenvilleNorthwest Arkansas
Great Falls
Little Rock
Billings
AltoonaJohnstown
Beckley
Shenandoah Valley
Clarksburg
Morgantown
Helena
Klamath Falls
North Bend
Midland/Odessa
Chattanooga
Gulfport/Biloxi
Huntington
New Haven
Williamsport
Jackson Montgomery
Mobile
Salisbury
Newburgh
Ft. Walton Beach
Florence
Durango
Paducah
Brownsville
Baton Rouge
Corpus Christi
Harlingen
Laredo
McAllen
Daytona
Lubbock
Amarillo
Dallas (Love)
Waco
College Station
Lafayette
Alexandria
Lake Charles
Shreveport
Beaumont/Pt. Arthur
Tyler
Monroe
Erie
Liberal
Dodge City
Great BendGarden City
Hays
Prescott
Hilo
Flint
Long BeachFlagstaff
Midland/Saginaw
Parkersburg
Lynchburg
Elmira
Hyannis
Bar Harbor
Presque Isle
Nassau
Tallahassee
Treasure Cay
Cat IslandAndros Town
Nantucket
LOS ANGELES
SAN FRANCISCO
DENVER
Toronto
Honolulu
Ontario
Kahului
HarrisburgLincoln
Kona
Fargo
Grand Forks
Casper Sioux Falls
Bismarck
Ithaca
Binghamton
Idaho Falls
Kalispell
Billings Duluth
Jackson
Salisbury
Muskegon
Brownsville
Corpus Christi
Harlingen
Laredo
McAllen
Eau Claire
Houghton
Minot
Pierre
Alliance
Chadron
Scottsbluff
Liberal
Kearney
Laramie
Huron
McCook
Dodge City
Great Bend
Hays
Alamosa
PuebloCortez
Farmington
TelluridePage/Lake Powell
Show Low
Prescott
Moab
Worland
Sheridan
Dickinson
WillistonGlasgow
Lewistown
Visalia
Hilo
Kapalua
Key West
Vernal
North Platte
Cheyenne
Riverton
LOS ANGELES
SAN FRANCISCO
DENVER
to Anchorage
to Fairbanks
Bimini
Freeport
George Town
North EleutheraGovernors Harbour
Marsh Harbour
Jamestown
Dubois
BradfordFranklin
Lewisburg
Sarasota/Bradenton
Plattsburgh
Melbourne
Killeen
Del Rio
Mammoth Lakes
Hobbs
St. George
ATLANTIC OCEAN
New York (Penn Station)
Boston
Newark(Liberty)
New Haven
Philadelphia
Washington, DC
Stamford
Wilmington
Train RoutesCodeshare/MileagePlus Partner ServiceMileagePlus Eligible Service
1:00 pm
2:00 pm 3:00 pm 4:00 pm 5:00 pm
12:00NOON
11:00 am
10:00 am
9:00 am8:00 am7:00 am6:00 am5:00 am4:00 am3:00 am2:00 am11:00 pm10:00 pm9:00 pm8:00 pm7:00 pm6:00 pm
4:00
4:00
5:00 pm
6:00 pm
5:30
4:30
2:00 pm
3:00 pm2:00 pm1:00 pm12:00 pm 11:00 am10:00 am9:00 am
4:00 pm
8:00 am7:00 am6:00 am5:00 am4:00 am
3:00 am2:00 am1:00 am12:00 MON.
11:00 pm10:00 pm8:00 pm
9:00 pm7:00 pm
6:00
5:30
9:30
3:305:00
5:00
6:00 pm
8:00 pm
9:00 pm
9:30 pm
1:00
2:00
12:00
World time zones shown in Standard Time.
10:00 am
1:00 pm
12:00 MIDNIGHT
MIDNIGHT
12:00 SUN.
2:00 pm
Inte
rnat
iona
l Dat
e L
ine
1:00 am
PACIFIC OCEAN
ARCTIC OCEANARCTIC OCEAN
INDIAN OCEAN
INDIAN OCEAN
ATLANTIC OCEAN
Arabian Sea
Caspian Sea
Black Sea
Hudson Bay
South ChinaSea
CoralSea
TasmanSea
Mediterranean SeaOkayama
KENYA
ETHIOPIA
ERITREA
SUDAN
SOUTH SUDAN
EGYPT
NIGERMAURITANIA
MALI
NIGERIA
SOMALIA
NAMIBIA
LIBYA
CHAD
SOUTH AFRICA
TANZANIA
CONGO
ANGOLA
ALGERIA
MADAGASCAR
MOZAMBIQUE
BOTSWANA
ZAMBIA
GABON
CENTRAL AFRICANREPUBLIC
TUNISIA
MOROCCO
UGANDA
SWAZILAND
LESOTHO
MALAWI
BURUNDIRWANDA
TOGOBENIN
LIBERIA
SIERRA LEONE
GUINEA
BURKINA FASO
GAMBIA
CAMEROON
SAO TOME& PRINCIPE
ZIMBABWE
DEM. REP. CONGO
EQUATORIAL GUINEA
WESTERN SAHARA
DJIBOUTI
SENEGAL
GUINEA BISSAU
CANARY ISLANDS
COMOROS
GHANA
TURKEY
CYPRUS
JORDAN
ISRAEL
LEBANON
ARMENIA
GEORGIA
QATAR
U. A. E.
YEMEN
SYRIAIRAQ
IRAN
OMANSAUDI ARABIA
AZER.
KYRGYZSTAN
TAJIKISTAN
AFGHAN.
PAKISTAN
INDIA
KAZAKHSTAN
TURKMENISTAN
UZBEKISTAN
NEPALBHUTAN
BANGLADESH
SRI LANKA
CHINA
BURMA
THAILAND
CAMBODIAVIETNAM
LAOS
MALAYSIA
PAPUANEW GUINEA
BRUNEI
PHILIPPINES
TAIWAN
I N D O N E S I A
JAPAN
S. KOREA
N. KOREA
NEW ZEALAND
NEW CALEDONIA
FIJI
AUSTRALIA
RUSSIA
MONGOLIA
RUSSIA
FINLANDSWEDEN
NORWAY
GREENLAND
ICELAND
U.S.A.
CANADA
MEXICO
ALASKA(U.S.)
PANAMA
NIC.
COSTA RICA
ARGENTINA
BOLIVIA
COLOMBIA
VENEZUELA
PERU BRAZIL
FRENCH GUIANA
SURINAMEGUYANA
CHILE
ECUADOR
PARAGUAY
URUGUAY
FRANCE
GERMANY
FRENCH POLYNESIAWESTERN SAMOA
POLAND
AUSTRIA
UKRAINE
ROMANIA
MOLDOVA
GREECEALB.
SERB.
SWITZ.
SPAIN
PORTUGAL
UNITEDKINGDOM
LITH.
LAT.
BOS.-HER.
BELARUS
MONT.
MALDIVES
SEYCHELLES
KOS.
CAPE VERDE ISLANDS
MARSHALL ISLANDS
FEDERATED STATES OF MICRONESIA
COMMONWEALTH OF NORTHERN MARIANA ISLANDS
Bangalore
Trivandrum
Colombo
Chennai (Madras)
Cochin
Kozhikode Coimbatore
Mangalore
East London
Abidjan Malabo
DoualaYaounde
LibrevilleSao Tome
Luanda
Johannesburg
Port Elizabeth
Mahé
Windhoek
Cities served by select airline
partners that are not visible
on the map:
Manzini, Swaziland
Durban, South Africa
Maputo, Mozambique
Harare, Zimbabwe
Lilongwe, Malawi
Harare
Lusaka
Lubumbashi
Maseru
Manzini
Maputo
Durban
Kigali
Bujumbura
Nairobi
Entebbe
Dar Es Salaam
Gaborone
Kinshasa
Lilongwe
Cotonou
Ouagadougou
ConakryAbuja
Monrovia
Freetown
Bissau
Khartoum
Cape Town
Dakar
Sal
BanjulAsmara
Addis Ababa
Sanaa
Kolkata
Kathmandu
Lucknow
Pune
Nagpur
Raipur
Ahmedabad
Indore
Peshawar
Karachi
Muscat
Islamabad
Lahore
Jaipur
Chandigarh
Goa
TbilisiBaku
Ashgabat
Krasnodar
Yerevan
Erbil
Alma-Ata
Astana
Bishkek
Tashkent
Dushanbe
Amman
Cairo
Luxor
Jeddah
Riyadh Doha Abu Dhabi
Tehran
Baghdad
Larnaca
Beirut
Damascus
Istanbul
Ankara
Izmir
Tirana
Tromso
KristiansundTrondheim
Oulu
Vaasa
Turku Helsinki
Tallinn
Gdansk
Malmo
Warsaw
Krakow
St. Petersburg
Vilnius
Minsk
Kiev
Kosice
Chisinau
Bucharest
Sofia
Skopje
Malta
Tripoli
Algiers
Casablanca
Funchal
Tunis
Ekaterinburg
Reykjavik
Ponce
Cartagena
Guayaquil
Medellin Bucaramanga
Cali
Maracaibo Valencia
Santa Cruz
Campo Grande
Cordoba
Iguassu Falls
Cuzco
Brasilia
Fortaleza
Salvador
Recife
Belo Horizonte
Curitiba
Santiago
Porto Alegre
Montevideo
Manaus
Florianopolis
Kota Kinabalu
Harbin
Changchun
Shenyang
Dalian
QingdaoZhengzhou
Nanning
Okinawa
Kuala Lumpur
Ulaanbataar
Tianjin
ChongqingChangsha
Guangzhou
Hangzhou
Fuzhou
Xiamen
Nanjing
Chengdu Wuhan
WenzhouGuiyang
Kunming
ShenzhenMacauHanoi
VientianeChiang Mai
Yangon
Phuket
Phnom Penh
Penang
Jakarta
Denpasar Bali
Luzon Island
Miyazaki
Pusan
KumamotoKagoshima
Nagasaki
MatsuyamaOita
Ishigaki
Pyongyang
Kochi
Cheju
Baotou
Rarotonga
Rotorua
Brisbane
Queenstown
Wellington
Auckland
Christchurch
Dunedin
Darwin
Adelaide
Palmerston North
Napier-Hastings
Blenheim
Nelson
Norfolk Island
Noumea
Port Vila
Nuku’ Alofa
Apia
Niue
Pago Pago
Komatsu
Tenerife
Las Palmas
Riga
Belgrade
Alta
Lome
Lulea
Molde
Ostersund
Rhodes
Umea
Alexandria
Jammu
Antalya
Benghazi
Bloemfontein
Batumi
Bandar Seri Begawan
Cebu
Chiang Rai
Donetzk
Ercan
Goiania
Haikou
Hat Yai
Hefei
Hamilton
Horta
Dhaka
Guwahati
Agartala
Amritsar
Juba
Kano
Krabi
Khabarovsk
Khon Kaen
Guilin
MashadNador
Ningbo
Odessa
Gold Coast
Oran
Patna
Port Harcourt
Bamako
Pointe Noire
Papeete
Perth
FukuokaFukuoka
Nassau
Chihuahua
Torreon
Durango
SaltilloMonterrey
TampicoAguascalientes
Manzanillo
Ixtapa/Zihuatanejo
Oaxaca
Acapulco
Toluca
Puebla
Huatulco
Villahermosa
Veracruz
Queretaro
Belize
Guatemala City
San Salvador
San Pedro Sula
ManaguaLiberia
Roatan
Ciudad del Carmen
Tegucigalpa
Montego Bay
Grand Cayman
Bermuda
Punta Cana
Santo Domingo
Aguadilla
San Juan
St. Thomas
Antigua
St. Maarten
Caracas
Bonaire
Port-of-Spain
Puerto Plata
Aruba
Panama City
Morelia
Puerto VallartaMexico City
Los Cabos
Cozumel
Puerto Vallarta
Los Cabos
CozumelMexico City
Aruba
TuxtlaGutiérrez
Providenciales
Guadalajara Port-au-Prince
Nagoya
Sendai
Sapporo
Osaka
Saipan
Rota
Majuro
Yap
PalauChuuk (Truk)
Pohnpei
Kosrae
Kwajalein
Manila
Nadi
Anchorage
Fairbanks
Lima
Copenhagen
Madrid
Stockholm
Manchester
Barcelona
Edinburgh
Hamburg
Oslo
Milan
Berlin
Athens
New York (La Guardia)
Hong Kong
Cairns
Munich
Hong Kong
Ho Chi Minh City (Saigon)
Singapore
Taipei
Honolulu
Seattle
Rio de Janeiro
Buenos Aires
Kuwait
Rome
Amsterdam
Dubai
Brussels
Geneva
Moscow
GUAM
NEW YORK (NEWARK)
HOUSTON(INTERCONTINENTAL)
CLEVELAND
TOKYO
SAN FRANCISCO
LOS ANGELES
CHICAGO(O’HARE)
DENVER WASHINGTON, DC(DULLES)
Niigata
Shannon
Lisbon
Dublin
Belfast
Birmingham
Glasgow
Mumbai
Delhi
Shanghai
Beijing
Frankfurt
Paris
Seoul
Bangkok
Paris
London
Bahrain
Sydney
Melbourne
Dammam
HiroshimaTel Aviv
Quito
Accra
Lagos
Kuwait
Stuttgart
AustinSan Antonio
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Newcastle
Aalborg
AarhusBillund
Groningen
Luxembourg
ZagrebLjubljana
Valencia
Bilbao
Lisbon
Porto
Turin
Lyon
Paris
London
Oslo
Copenhagen
Hamburg
Brussels
Hannover
FrankfurtNuremberg
MilanVenice
Pisa
Rome
Trieste
Istanbul
Bucharest
ViennaMunich
Prague
Warsaw
Helsinki
Luga
Berlin
Bremen
Klagenfurt
LinzSalzburg
Sofia
Sarajevo
Cologne
Dresden
Verona
Vilnius
Katowice
Nice
Stuttgart
Riga
Stavanger
Ancona
Dublin
Bologna
FlorenceGenoa
Stockholm
Amsterdam
Basel
Aberdeen
Edinburgh
Belfast
Birmingham
Bergen
Glasgow
Manchester
Skopje
Belgrade
Shannon
Cork
Izmir
Leipzig
Budapest
Gdansk
Friedrichshafen
Muenster
Heraklion
Leeds
Palanga
Rhodes
Thessaloniki
Alicante
Alexandroupolis
Cluj-Napoca
Esbjerg
Mikonos
Kaliningrad
La Romana Palermo
Madrid
Faro Granada
Marseille
Naples
BristolMEXICO
PANAMA
NIC.
COSTA RICA
COLOMBIA VENEZUELA
MEXICO
PANAMA
NIC.
COSTA RICA
COLOMBIA VENEZUELA
TobagoGrenada
BarbadosSt. Lucia
Pointe a PitreSt. Kitts
Providenciales
Port-au-PrinceKingston
San Andres Island
Havana
Guaymas
Hermosillo
St. Kitts
Providenciales
Santiago
Port-au-PrinceKingston
San Andres Island
Havana
Guaymas
Aruba
Belize
Guatemala City
San Salvador
PACIFIC OCEAN
TegucigalpaSan Pedro Sula
Managua
LiberiaPanama City
Roatan
Montego Bay
Grand Cayman
Punta Cana
Aguadilla
St. Thomas
Antigua
St. Maarten
Caracas
Bonaire
Port-of-Spain
Puerto Plata
Nassau
to New York(Newark)
to Cleveland
to New York
(La Guardia)
to Washington
(Dulles)
to New York(Newark)
to Denver
to San Francisco
to Los Angeles
Aruba
Belize
HOUSTON(INTERCONTINENTAL)
Guatemala City
San Salvador
PACIFIC OCEAN
TegucigalpaSan Pedro Sula
Managua
Liberia
Roatan
Montego Bay
Grand Cayman
Punta Cana
Aguadilla
St. Thomas
Bonaire
Port-of-Spain
Puerto Plata
Nassau
to Los Angeles
Veracruz
Queretaro
Manzanillo
Ixtapa/Zihuatanejo
Monterrey
Puerto Vallarta
Los Cabos
Guadalajara
Chihuahua
Cozumel
Torreon
Oaxaca
TampicoAguascalientes
Acapulco
Durango
Saltillo
Toluca
Puebla
Morelia
Ciudad del Carmen
Mexico CityVeracruz
Queretaro
Manzanillo
Ixtapa/Zihuatanejo
Monterrey
Puerto Vallarta
Los Cabos
Guadalajara
Cozumel
Villahermosa
Oaxaca
TampicoAguascalientes
Acapulco
Saltillo
Toluca
Puebla
Morelia
Ciudad del Carmen
Huatulco
Mexico City
Santo Domingo
Bermuda
San Juan
SantiagoSamana
Martinique
AustinSan Antonio
Route lines reflect flights operated by United Airlines and/or its regional partners. For accurate flight schedules, please see www.united.com.© 2012 United Air Lines, Inc. All Rights Reserved.
0812
»NORTH AMERICA ROUTE MAP
»WORLD ROUTE MAP
»UNITED:THE WORLD’S LEADING AIRLINE
»147 MILLIONPASSENGERS PER YEAR
»5,557FLIGHTS PER DAY
»378DESTINATIONS IN
63 COUNTRIES
229 DOMESTIC
149 INTERNATIONAL
SOURCE: UNITED CONTINENTAL HOLDINGS, INC.
»UNITED: #1 IN TOP U.S. MARKETSNEW YORK/NEWARK,
WASHINGTON, D.C.,
CHICAGO, LOS ANGELES,
SAN FRANCISCO, HOUSTON,
DENVER AND CLEVELAND
SOURCE: U.S. DOT/YEAR 2011
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»INTEGRATEDSOLUTIONSENGAGE UNITED’S 12+ MILLION MONTHLY PASSENGERS with messaging in print, mobile, digital and social solutions.
“The app looks like a replica of the paper magazine on the surface. However, it has a few interactive tricks that traditional magazine publishers should take a look at. Navigation, for example, is excellent with simple “page-turning”, with indicators and a table of contents that slides out from the left whenever you want it. There’s an orange ‘links’ indicator at the top left of pages that takes you to web pages related to items on that page. And, there are expanded photo and video content for some articles.
All of these small touches add up to a quality e-magazine reading experience that is better than what I’ve seen in most of the conventional e-periodicals I’ve read on my iPad. Ironically, this app version of Hemispheres magazine cannot be read during takeoff and landings as the paper version can.”
-Contributing Editor for SocialTimes.com Mobile vertical at WebMediaBrands
»MOBILE»iPad App AdvertisingRun an interactive ad in Hemispheres’ iPad App. Embed videos
that come alive on the iPad screen, making your company’s
static print ad interactive. Hemispheres’ iPad App will off er
the ability to download all pages/screens as well as fully
download additional video or audio so viewers can enjoy
content even when they are not connected. We will also have
multiple web links to further enrich brand experiences.
»Social MediaHemispheres’ social media solutions include seamlessly embed-ding your brand into the minds of our followers on Facebook and Twitter; allowing you to acquire new audiences who may not otherwise know about your products or services. From tagging your brand in our social media posts to linking our followers directly to your company’s website, we will work with your brand to deliver an unparalleled combination of strategy, creativity, and technology to produce solutions with measurable results.
»SOCIAL
»DIGITAL»hemispheresmagazine.comView features for the current issue of Hemispheres, plus
the digital edition of current and past issues of the full
magazine. The magazine website gives advertisers
additional opportunities to connect with customers as
a complement to print advertising campaigns and a
way to lead readers directly to their company’s website.
Readers are directed to hemispheresmagazine.com
via email marketing, social networking sites and from
United’s website.
Banner: 300 x 250 pixels Value: $1,250 per month
»E-Newsletter AdvertisingReach a constantly growing list of consumers that want to stay connected with Hemispheres even when they are not traveling. Hemispheres’ e-newsletter banner advertising offers not only category exclusivity, but also advertiser exclusivity.
Banner: 900 x 100 pixels Value: $1,500 per monthBased on availability and print buy
Stay Connected with Hemispheres HEMISPHERES IS PUBLISHED MONTHLY BY INK
PH: 888-864-1733
HEMISPHERESMAGAZINE.COM
TEST-DRIVING THE WORLD’S GREATEST SUPERCAR
OLYMPIC SPORTS THAT DIDN’T QUITE MAKE THE CUT
FROM CHICAGO TO SYDNEY, THE MONTH’S HOTTEST HOTELS
AUGUST FEATURESTHREE PERFECT DAYS:SEATTLEWith its seamless blend of shrewd commerce, uncompromising luxury and countercultural abandon, all set against a dramatic mountain backdrop, Washington’s capital of cool is a study in complementary contrasts.
THE HEMI Q&A: KENNY CHESNEY Country superstar Kenny Chesney on working in the spotlight—and living life beyond it.
WHEEL DEAL: OUR 2012 ROAD TRIPS SPECTACULAR Our adventure-fueled, tarmac-tested guide to making the most of your next road trip.
The Pacific Northwest’s Capital of Cool, One of the Biggest Stars on Earth and The Rules of the Road
“Hemispheres gives us one
of the best results among
all the media we use.”-
Christoph Wellendorff ,
President, Wellendorff
Jewellery
“Hemispheres always
delivers great leads for our
property.”
-Jane Shawkey; Ritz-
Carlton Residences
Chicago
SIZE BLEED ( WIDTH x HEIGHT ) TRIM ( WIDTH x HEIGHT )
DOUBLE PAGE SPREAD 16.25” x 10.75” 16” x 10.5”
FULL PAGE 8.25” x 10.75” 8” x 10.5”
2/3 PAGE (VERTICAL ONLY) NO BLEED 4.562” x 9.75”
1/2 PAGE (VERTICAL) NO BLEED 3.375” x 9.75”
1/2 PAGE (HORIZONTAL) NO BLEED 7” x 4.75”
1/3 PAGE (SQUARE) NO BLEED 4.562” x 4.75”
1/3 PAGE (VERTICAL) NO BLEED 2.1875” x 9.75”
1/4 PAGE (VERTICAL ONLY) NO BLEED 3.375” x 4.75”
1/6 PAGE (VERTICAL) NO BLEED 2.1875” x 4.75”
CROSSWORD & SUDOKU BANNERS NO BLEED 7” x 1.375”
Please note that all important elements (text, logos, etc.) must be kept at least .375” from the trim size of a full page-bleed ad (same as .5” from the edge of the bleed) to ensure that the ad prints properly.
We cannot accept responsibility if incorrect versions are printed when multiple versions have been supplied and no phoned instructions have been given.
Artwork should be saved in PDF, EPS, TIFF or JPEG format. Please remember to include all fonts and images required.
CDs will not be returned unless specifi cally requested. All artwork must be supplied with a color proof. We cannot accept responsibility for any printing errors if no proof is supplied.
MEDIA LABELING REQUIREMENTSIssue Date, Agency Name, Phone Number, Vendor Contact, Advertiser, Contact Person, File Name/Number.
ELECTRONIC DELIVERYAds can be supplied by email, FTP, ISDN or CD-ROM. For full electronic delivery instructions and fi le uploading interface see: ftp.ny.esubstance.com
Username: unitedad/Password: rumen59dasd
E-NEWSLETTER BANNER900 x 100 pixels – Static (JPEG)• Banner should follow the standard web resolution of 72dpi • Please provide URL when submitting banner • Banner creative due 15 days prior to the 1st of the
advertising month
ONLINE BANNER (HEMISPHERESMAGAZINE.COM)Dimension & Positioning• Side Banner: 300 x 250 pixels
Type/Format: Static (JPEG) or Flash (SWF)• Banner should follow the standard web resolution of 72dpi• Banner should have a fi le size less that 20Kb (50Kb for Flash)
• Flash banner must have link programmed into the banner• Please provide URL when submitting banner• Banner creative due 15 days prior to the 1st of the advertising month
TYPESETTING / AD CREATION SERVICEInk offers a typesetting service and can create an advertisement for you if you provide us with pictures, logos and text of what the ad should say. Please note that this will incur additional charges: Full page: $400 Double Page Spread: $7502/3 Page: $220 1/2 Page: $2201/3 Page: $160 1/4 Page: $1601/6 Page: $90 Changes: $30
AD APPROVAL
All ads are submitted to the airline for fi nal approval. Please do not submit ads that are derogatory toward air travel, baggage fees, travel in general or that are offensive in nature and/or content. Ads including, but not limited to, these criteria will be rejected.
Hemispheres’ iPad App — Please contact our production team
for app specs.
If you have questions or need additional information, please
contact the Ink Production Manager: Joe Massey
joe.massey@ink-global.com or 678.553.8091
»SPECSARTWORK & SUPPLY METHODWe advise that artwork is gener-
ated only in the following design
programs: Photoshop, Illustrator,
Quark Xpress and Acrobat in CMYK.
We cannot accept responsibility for
any unwanted results from artwork
originally generated in any other
programs, especially programs such
as Microsoft Word and PowerPoint.
We do not accept Corel Draw or
Freehand Files.
All nonvector artwork should be
supplied at a minimum of 300dpi.
Any artwork supplied lower than
300dpi will print blurred. EPS and
Illustrator fi les should have their
fi nal output set to 2540. PDFs
should be set as follows: overall
resolution of 2540, individual line art
resolution of 1200dpi and individual
bitmap resolution of 300dpi. An
Out of Hand alternative to Acrobat
Distiller’s press settings is available
on request; this is set exactly as
required to achieve best possible
results.
Please save all Photoshop fi les as
either uncompressed TIFF fi les
or Photoshop EPS fi les. All
Photoshop fi les must be fl attened
prior to saving.
RE-SUPPLYING ARTWORKWe aim to check and prepare for
print all artwork as soon as it is
received. If you need to amend your
artwork and re-supply it, you must
phone the offi ce to arrange this.
»SPACE RESERVATION DATESJan. » November 19, 2012
Feb. » December 17, 2012
Mar. » January 21, 2013
Apr. » February 18, 2013
May » March 19, 2013
June » April 16, 2013
July » May 21, 2013
Aug. » June 18, 2013
Sept. » July 16, 2013
Oct. » August 20, 2013
Nov. » September 17, 2013
Dec. » October 22, 2013
ISSUESPACE RESERVATION DEADLINE
COPY/ART DEADLINE
ONBOARD DATE
JANUARY 11/19/2012 12/3/2012 1/1/2013
FEBRUARY 12/17/2012 1/2/2013 2/1/2013
MARCH 1/21/2013 2/1/2013 3/1/2013
APRIL 2/18/2013 3/1/2013 4/1/2013
MAY 3/19/2013 4/2/2013 5/1/2013
JUNE 4/16/2013 5/1/2013 6/1/2013
JULY 5/21/2013 6/3/2013 7/1/2013
AUGUST 6/18/2013 7/2/2013 8/1/2013
SEPTEMBER 7/16/2013 8/1/2013 9/1/2013
OCTOBER 8/20/2013 9/3/2013 10/1/2013
NOVEMBER 9/17/2013 10/1/2013 11/1/2013
DECEMBER 10/22/2013 11/1/2013 12/1/2013
View the digital edition of United Hemispheres magazine online at hemispheresmagazine.com
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ADVERTISING CONTACTS
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Singapore: 89 Neil Road #03-01 Singapore 088849 Tel: +65 6324 2386 Fax: +65 6491 5261
INK OFFICES WORLDWIDE
1X 3X 6X 12X
SPREAD $103,950 $98,752 $93,814 $89,123
FULL PAGE $57,750 $54,863 $52,119 $49,513
2/3 PAGE $40,525 $38,499 $36,574 $34,745
1/2 PAGE $30,395 $28,875 $27,431 $26,060
1/3 PAGE $20,265 $19,252 $18,289 $17,375
1/4 PAGE $15,195 $14,435 $13,713 $12,028
1/6 PAGE $10,131 $9,624 $9,143 $8,686
1X 3X 6X 12X
INSIDE FRONT COVER SPREAD $144,375 $137,156 $130,298 $123,784
INSIDE FRONT COVER PAGE $72,188 $68,578 $65,149 $61,892
FIRST SPREAD $128,350 $121,933 $115,836 $110,044
FIRST RIGHT-HAND PAGE $64,165 $60,957 $57,909 $55,013
INSIDE BACK COVER $64,165 $60,957 $57,909 $55,013
OUTSIDE BACK COVER $77,000 $73,150 $69,493 $66,018
GATEFOLDS, TIP-ONS & OTHER SPECIAL FORMATS ON REQUEST
»2013 RATE CARD
»SPECIAL POSITIONS
»RATES All rates refl ect 4 color bleed.
• Rates are gross and per
insertion.
• 15% discount to recognized
agencies.
• Guaranteed positions: 10%
premium added to earned rate.
• BRC cards: (advertiser
supplied/or printed by
publisher). Rates on request.
• Purchase of backup page
required for all BRC cards.
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