Google Penguin What You Need How to Use … Penguin - What You...Tyler Tanigawa – SEO Client...

Tyler Tanigawa – SEO Client Manager

Sam McRoberts – SEO Lead

June 27, 2012

How to Use Pinterest for Business

Google Penguin –What You Need To Know

Presentation Agenda About Point It

• Launched in April 2002

• Seattle’s largest independent search marketing firm

• SEM, SEO, Social, Local, Mobile

• $35 MM in managed media/yr

• Servicing clients across all verticals and revenue models

Presentation Agenda Webinar Information

•Being Recorded & Will be Uploaded to Website •This is an Interactive Webinar so it is Okay to Ask Questions During the Presentation

Google Penguin

Presentation Agenda What We’ll Cover

1. What is the Penguin update

2. Penguin’s Symptoms and Effects

3. What to do if you have been hit, how to

avoid penalties & future updates

In Todays Webinar You Will Learn:

Presentation Agenda Google Penalties vs. Updates

Penalty Updates

What is Penguin?

Presentation Agenda What Is Penguin?

Penguin Symptoms and Effects – How to Know If You’ve Been Hit

Presentation Agenda Have You Been Hit By Penguin?

Check the following sources to see

if you’ve been hit by Penguin:

Presentation Agenda Have You Been Hit By Penguin?

So You’ve Been Hit – What Do You Do Now?

Presentation Agenda Inspect Your Link Profile

• SEOmoz’s Open Site Explorer

• Majestic SEO

• Google Webmaster

• Link Categorization

Spreadsheet

Step 1 – Inspect Your Link Profile

Presentation Agenda SEOmoz Open Site Explorer

Enter Your URL:

Get A List of Links To Site:

Presentation Agenda Majestic SEO

Enter Your URL:

Get A List of Links To Site:

Presentation Agenda Google Webmaster Tools

Login – Go to Links to Your Site –

See Who Links To You Most

Presentation Agenda Google Webmaster Tools

See Linking Root Domains In OSE

and Plug Them Into Spreadsheet

Presentation Agenda Example of Link Categorization

Presentation Agenda What Do I Do With These Tools?

1. Compile a list of links

pointing to your domain

2. Delete any of the

duplicates

3. Use Link Categorization

Spreadsheet for anchor

text distribution.

Step 2 – Take Action

Presentation Agenda What Am I Looking For?

• Blog/Content Networks

• Over-Optimization

• Boilerplate Sitewide

Links

• Sites with little or no

relevancy

• Blog Comment Spam

Presentation Agenda What Am I Looking For

Blog Content Network

Presentation Agenda What Am I Looking For

Over-Optimization

Presentation Agenda What Am I Looking For

Boilerplate/Site-wide Links

Presentation Agenda What Am I Looking For

Links from Non-Relevant Sites

Presentation Agenda

Blog Comment Spam

What Am I Looking For

3 Steps - Delete, Dilute, and Build

Presentation Agenda Delete Bad Links

• Find contact info for

spammy sites/non-

relevant websites

linking

• Request to remove

links or tag with

NoFollow

• Build My Rank has

option to “Delete All

Link Links”

Presentation Agenda Dilute Anchor Text

How to Dilute Anchor Text:

• Build new links with non-

branded generic anchor

text

• Contact sites with over

optimization and update

anchor text

Presentation Agenda Build Links the Right Way

Create Great, Enticing, Informative Content

Presentation Agenda Build Links the Right Way

Get Social

Presentation Agenda Build Links the Right Way

Get Links to Deeper Pages On-Site

Presentation Agenda Build Links the Right Way

Be Old Fashioned & Go Offline

Presentation Agenda Build Links the Right Way

Become a Thought Leader

Can You Recover?

Presentation Agenda Overview

• Rolling updates allow for

sites to naturally recover

• Matt Cutts says some

sites should start over

• WPMU.org is a site that

has publically reported a

recovery

• Ali fan site has seen

recovery!

Presentation Agenda Q&A

Thank you for watching our webinar! If you have

any questions, please feel free to contact:

Tyler Tanigawa

SEO Client Manager

Point It

TylerT@PointIt.com

(206) 673-3064