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Tyler Tanigawa – SEO Client Manager
Sam McRoberts – SEO Lead
June 27, 2012
How to Use Pinterest for Business
Google Penguin –What You Need To Know
Presentation Agenda About Point It
• Launched in April 2002
• Seattle’s largest independent search marketing firm
• SEM, SEO, Social, Local, Mobile
• $35 MM in managed media/yr
• Servicing clients across all verticals and revenue models
Presentation Agenda Webinar Information
•Being Recorded & Will be Uploaded to Website •This is an Interactive Webinar so it is Okay to Ask Questions During the Presentation
Google Penguin
Presentation Agenda What We’ll Cover
1. What is the Penguin update
2. Penguin’s Symptoms and Effects
3. What to do if you have been hit, how to
avoid penalties & future updates
In Todays Webinar You Will Learn:
Presentation Agenda Google Penalties vs. Updates
Penalty Updates
What is Penguin?
Presentation Agenda What Is Penguin?
Penguin Symptoms and Effects – How to Know If You’ve Been Hit
Presentation Agenda Have You Been Hit By Penguin?
Check the following sources to see
if you’ve been hit by Penguin:
Presentation Agenda Have You Been Hit By Penguin?
So You’ve Been Hit – What Do You Do Now?
Presentation Agenda Inspect Your Link Profile
• SEOmoz’s Open Site Explorer
• Majestic SEO
• Google Webmaster
• Link Categorization
Spreadsheet
Step 1 – Inspect Your Link Profile
Presentation Agenda SEOmoz Open Site Explorer
Enter Your URL:
Get A List of Links To Site:
Presentation Agenda Majestic SEO
Enter Your URL:
Get A List of Links To Site:
Presentation Agenda Google Webmaster Tools
Login – Go to Links to Your Site –
See Who Links To You Most
Presentation Agenda Google Webmaster Tools
See Linking Root Domains In OSE
and Plug Them Into Spreadsheet
Presentation Agenda Example of Link Categorization
Presentation Agenda What Do I Do With These Tools?
1. Compile a list of links
pointing to your domain
2. Delete any of the
duplicates
3. Use Link Categorization
Spreadsheet for anchor
text distribution.
Step 2 – Take Action
Presentation Agenda What Am I Looking For?
• Blog/Content Networks
• Over-Optimization
• Boilerplate Sitewide
Links
• Sites with little or no
relevancy
• Blog Comment Spam
Presentation Agenda What Am I Looking For
Blog Content Network
Presentation Agenda What Am I Looking For
Over-Optimization
Presentation Agenda What Am I Looking For
Boilerplate/Site-wide Links
Presentation Agenda What Am I Looking For
Links from Non-Relevant Sites
Presentation Agenda
Blog Comment Spam
What Am I Looking For
3 Steps - Delete, Dilute, and Build
Presentation Agenda Delete Bad Links
• Find contact info for
spammy sites/non-
relevant websites
linking
• Request to remove
links or tag with
NoFollow
• Build My Rank has
option to “Delete All
Link Links”
Presentation Agenda Dilute Anchor Text
How to Dilute Anchor Text:
• Build new links with non-
branded generic anchor
text
• Contact sites with over
optimization and update
anchor text
Presentation Agenda Build Links the Right Way
Create Great, Enticing, Informative Content
Presentation Agenda Build Links the Right Way
Get Social
Presentation Agenda Build Links the Right Way
Get Links to Deeper Pages On-Site
Presentation Agenda Build Links the Right Way
Be Old Fashioned & Go Offline
Presentation Agenda Build Links the Right Way
Become a Thought Leader
Can You Recover?
Presentation Agenda Overview
• Rolling updates allow for
sites to naturally recover
• Matt Cutts says some
sites should start over
• WPMU.org is a site that
has publically reported a
recovery
• Ali fan site has seen
recovery!
Presentation Agenda Q&A
Thank you for watching our webinar! If you have
any questions, please feel free to contact:
Tyler Tanigawa
SEO Client Manager
Point It
(206) 673-3064
