SEO Post-Penguin

SEO = Web Strategy

Anything you do on the web now impacts SEO• All Signals to Google

• Traditional SEO Model• Onsite• Offsite

• New Model Includes• Usability & Experience• Engagement• Social Signals

Onsite SEO - Basics

Clean HTML & CSS code:• <Title> tag:• Do not make it look Spammy• Do not stuff keywords

• Meta <description> tag• Important for SEO & SERP CTR• Be smart and summarize - 155 characters • Use target keyword at least once

Onsite SEO - Basics

Clean HTML & CSS code:• Meta <keywords> tag• Google does NOT use• Put in a few if you like

Must strike a balance

Onsite SEO - Content

Writing for Human & Search Engine Consumption• 2 Birds, 1 Stone• Engaging & Perfectly optimized for target keyword(s).

• Keyword density• 0.5-1% seems to be a Safe Density• Just use your keyword wisely and smartly

• LSI Keywords• Use at least 1 per 100 Keywords

Onsite SEO - Content

Writing for Human & Search Engine Consumption• Types of content: (cont)• Informational• Factual • How-to's & tutorials :• News and evens

Offsite SEO – Link Building / Social Media

Make Link Building Look Natural• Diversify!• Anchor Text• Domain name, unrelated words (click here), LSI words• 10% Primary Keyword• 35% Various other Keywords• 25% Click Here/Here/(variation)• 30% Raw link

• Link to Inner Pages Not just homepage

• Links from all types sites• Just not web 2.0, blogs, profiles…

Offsite SEO – Link Building / Social Media

Make Link Building Look Natural• Diversify! (cont)• Link to Inner Pages Not just homepage

• Links from all types sites• Just not web 2.0, blogs, profiles…• Sample Breakdown:• 5% Primary (Authority) Backlinks• 5% High End Contextual Backlinks• 10% Mixed backlinking• 80% Web2.0