View
212
Download
0
Category
Preview:
Citation preview
Google Glass
Question 1
Google glass is particularly suitable for the youngsters.
Target group 1: BackpackersOver 80% are young people
Source: http://thaholiday.com/backpacker-stats/
Target group 1: Backpackers
• Replace tour guides • Instant access to information on different
sights and views • Instant and accurate access to flight and
transportation information• Easy to carry around and wear• Easy to share
Target group 2: Extreme sports
• Average age for wall climbing, BMX bicycling and mountain/rock climbing are: 20.2 yrs/ 24 yrs/ 22.7 yrs old, respectively.
• Able to record and shoot photos in places hard to reach or in perspectives that are otherwise impossible with conventional cameras.
• Easy to share
Source: http://www.momsteam.com/sports/snowboarding/extreme-sports-ranking-high-in-popularity
Target group 3: Students
• Multiple colors of frame to choose from, allowing a flexible choice in style.
• Can be used as a teaching equipment in various situations regardless of the environment:
1. Fieldtrips2. Distance education3. Live interactions
References
• http://thaholiday.com/backpacker-stats/• http://www.momsteam.com/sports/snowboar
ding/extreme-sports-ranking-high-in-popularity
• http://www.google.com/glass/start/what-it-does/
Q2. Hedonic or Utilitarian?
Utilitarian?
• Copyright, Privacy right (conference, class, concert, cinema, theater, casino)
• Potentially high risk entertainment (bungee jumping, roller coaster in amusement park, football, basketball…)
• Worse battery life durability (decrease 8% every 10 min)
Hedonic
• Cooperate with Ray-Ban to design sun glasses with new type of glass, such as different color of glasses and glass frames.
• Static activities (climbing, bicycling)
Reference
• http://www.cool3c.com/article/65572
• http://www.bqjournal.com/google-glass-reviewed-dcurt-is