Google Glass

Question 1

Google glass is particularly suitable for the youngsters.

Target group 1: BackpackersOver 80% are young people

Source: http://thaholiday.com/backpacker-stats/

Target group 1: Backpackers

• Replace tour guides • Instant access to information on different

sights and views • Instant and accurate access to flight and

transportation information• Easy to carry around and wear• Easy to share

Target group 2: Extreme sports

• Average age for wall climbing, BMX bicycling and mountain/rock climbing are: 20.2 yrs/ 24 yrs/ 22.7 yrs old, respectively.

• Able to record and shoot photos in places hard to reach or in perspectives that are otherwise impossible with conventional cameras.

• Easy to share

Source: http://www.momsteam.com/sports/snowboarding/extreme-sports-ranking-high-in-popularity

Target group 3: Students

• Multiple colors of frame to choose from, allowing a flexible choice in style.

• Can be used as a teaching equipment in various situations regardless of the environment:

1. Fieldtrips2. Distance education3. Live interactions

References

• http://thaholiday.com/backpacker-stats/• http://www.momsteam.com/sports/snowboar

ding/extreme-sports-ranking-high-in-popularity

• http://www.google.com/glass/start/what-it-does/

Q2. Hedonic or Utilitarian?

Utilitarian?

• Copyright, Privacy right (conference, class, concert, cinema, theater, casino)

• Potentially high risk entertainment (bungee jumping, roller coaster in amusement park, football, basketball…)

• Worse battery life durability (decrease 8% every 10 min)

Hedonic

• Cooperate with Ray-Ban to design sun glasses with new type of glass, such as different color of glasses and glass frames.

• Static activities (climbing, bicycling)

Reference

• http://www.cool3c.com/article/65572

• http://www.bqjournal.com/google-glass-reviewed-dcurt-is