GNHCC Business Expo Small Business Linked In Session 2010

presentsPRACTICAL FUNCTIONALITY OF LinkedIn

…maximize time and energy

November 17, 2010

Presenters and Session Introduction Why?

◦ Why LinkedIn◦ What to consider before getting started

What and How? ◦ Profiles, Groups, and More

Case Study◦ Real examples of the benefits of using LinkedIn

Discussion Resources

Justin Navarro – Principal◦Bridge Knowledge Management Services, LLC◦www.bridgekms.com

Melanie Scheibenpflug – Owner◦Connecticut Computer Assistants◦www.consultcca.com

Paul Lavoie – Partner◦Response Marketing◦www.thepowertoprovoke.com

Why are we focusing on JUST LinkedIn?

Why is social networking so onerous?

Why devote more time/resources to LinkedIn?

A note on security…

Name, e-mail, Password Enter Professional Informaton

◦ Summary of current responsibilities Professional history

◦ Employed, Company, Industry◦ Link to company web

Can import contacts◦ Yahoo, Hotmail, Gmail, AOL

Email confirmation of account

On-line resume Professional history

◦ Summary of current responsibilities◦ Link to company web

Education Honors/Awards Professional Photo Recommendations

Set up your Contacts◦ People with whom you have worked◦ Clients◦ Associates◦ Association members◦ Board Members◦ Mentors

Watch for “Who you Know”

Associations◦ GNHCC◦ Tech Council◦ WBC

Alma Mater◦ U of H Alumni Association◦ CIGNA

Interest Groups◦ Response Marketing Network◦ SharePoint Users Group

Answers◦ Look for questions◦ Become an ‘expert’

Learning Center◦ See what’s new ◦ Training Resources◦ Blog

Recommendations◦ Ask for recommendations◦ Don’t reciprocate immediately

Keep in touch◦ Logitech

Research and target ◦ Degrees of Separation

Leverage your network◦ ABC your database

A Plan B Plan C Plan

10 Ways to Use LinkedIn by Guy Kawasaki◦ http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html

LinkedIn Learning Center◦ http://learn.linkedin.com/

Be sure to attend the Small Business Council Small Business Council

March 28 meeting for a similar presentation on