Gem county community & business expo

Social Media For The Valley Of Plenty

www.dennisjsmith.com

Lives in Caldwell, Idaho Self-Published Author Amazon Bestseller Talk Show Host Public Speaker and Webinar

Presenter Social Media and WordPress

Trainer Winner of Top 50 Authors in

Idaho Award 2011 On Facebook and Twitter since

2007

Dennis J. Smithhttp://www.dennisjsmith.com

Social Media ForThe Valley Of Plenty

Dennis J. Smith

Why Social Media?


Can be less expensive than traditional marketing (i.e. TV, Newspaper) Connect with your customers and build relationships with them Meet other business owners (Chamber of Commerce Fan Page) Business groups and Fan Pages on Facebook, Google+ and LinkedIn Run Highly Targeted Ads Reach millions outside your local area Because others are doing it! Don’t get left out!


Social Media By The Numbers


Studies show that nearly 80 percent of US internet users spend time on blogs and sites like Facebook and Twitter.

Facebook has more than 1 billion active users. More than 50 percent are logged on to Facebook in any given day.

163, 071, 460 million US Facebook users. Idaho – 789,720 Boise – 353,180 within 50 miles Emmett – 363,300 within 50 miles, 277,560 within 25 miles, 5,900 within 10 miles.

Population of Emmett - 6,537 - Jul 2011

488 million users regularly use Facebook mobile. Leveraging location-based applications and social media platforms can be a great way to engage with and capture a mobile

audience of prospects.

• There are 175 million tweets sent from Twitter every day in 2012. • Pinterest is now ranked #3 for top social networking sites.• The USA's 141.8 million accounts represents 27.4 percent of all Twitter

users.

Sources: Facebook Stats, Facebook Ads, Hubspot.com, Nielsen.com,, SocialBakers.com, All Facebook, All Twitter, Infographics Labs


Top Social Media Sites


Facebook Twitter Pinterest Google+ LinkedIn WordPress YouTube


Facebook


Why Facebook? Free – It doesn’t cost you a dime to be on Facebook Connect with your customers Create Business or Product Fan Pages Let your customers leave reviews Let customers discuss your products Build a relationship with your customers Research your competitors Sell your merchandise right from Facebook with Ecwid, StoreYa or

other Facebook ecommerce apps Highlight employees, best sales person, customers, product Share product video and other promo materials with your customers Announce new product or sales to your Facebook followers first Announce job openings – your best customers could make great

employees Facebook Ads – Target your audience, over 1 billion users on

Facebook!


Facebook Fan Page



Twitter


Why Twitter? Promote your business in 140 characters or less Follow your suppliers Research local and national competitors Search for positive or negative Tweets Connect with others in your industry Promote your upcoming sales or new product Promote special offers to Twitter followers Send out links where to purchase your product 500 million registered users as of 2012


Pinterest


Why Pinterest? Fastest growing social networking site Popular with females Pinterest is most popular with women aged between 25 and 35 Create Promotional campaigns to get others to “Pin” and share your

product Driving lots of traffic to websites Very visual – Users “Pin” items to a board(s) that looks like a

checkerboard of photos. Simple to learn


Pinterest



Google+


Why use Google+? Been around almost 2 years It’s ran by the world’s largest search engine

company Hangout with customers via video chat Control who you share information with Business Pages with focus on local business 150 million monthly active users

Things to keep in mind with Google+: No Ads to deal with Not as many users as Facebook, Twitter so your friends,

family and customers might not be on Google+ yet Have to learn how Google+ works


Google+



LinkedIn


Why use LinkedIn? Connect with other business owners Hire new employees Business groups on LinkedIn Create a Company Page LinkedIn Ads to promote your business 34 million users


WordPress


Why use WordPress? Inexpensive website solution. Less than $20 dollars a month! Your own domain name I.E. http://www.mybusiness.com Easier to set-up and maintain than a standard website Optimizes well with Google to get better search results Great way to promote your businesses products Sell your product right from your website without expensive

software Set-up newsletter to maintain contact with your customers and

notify them when you have new product or sale. Blog post can automatically post to Facebook, Twitter, LinkedIn

and many other social media sites. Over 57 million sites are using WordPress around the world!


WordPress Website



WordPress Website



YouTube


Why YouTube?

Video ranks high in Google Searches Create and upload product video or even short commercials Great way to promote your business Videos can be shared to Facebook, Twitter, Google+ and other social

media sites

Tools Any Video Camera or Flip Cam Windows Live Movie Maker – From Microsoft or

any other video editing software will do.


http://explore.live.com/windows-live-movie-maker

Social Media Tips


Post on a regular schedule(1-3 times a day) Post during peak times

Best time to post is 10am to 4pm with concentrations from 8am to 11am Thursday, Friday and holidays are the best days to post

Post relevant information Post photos and video Post as your Fan Page Share! Share! Share! Encourage others to Share! Respond to your customers Be genuine and be yourself! Don’t use all CAP! Don’t make spelling or grammar errors Have fun with it!


Reminders


Keep same look and feel across all platforms Keep your content fresh Use social media management tools like HootSuite, RSS feeds sparingly

or not at all Monitor your pages for comments Check your Facebook Insights (Fan Page Statistics) Keep up on social media. It’s always changing!


Resources


GreenHostUSA.com – WordPress and Website Hosting Problogger.net – Blogging resources Copyblogger.com – Online marketing advice MariSmith.com – Social Media Expert DennisJSmith.com – Social Media News, Advice and Information SocialMediaExaminer.com – Social Media News Mashable.com/social-media – Social Media News Google and Bing – Search Engines http://blog.nielsen.com/nielsenwire/social/

The Social Media Report - Q3 2011 https://www.facebook.com/advertising/ - Facebook Ads


Service Offered


Custom Facebook Fan Page for local businesses Custom Facebook Fan Pages for multi-level marketers Squeeze Pages Facebook, Twitter, Google+ and Social Media Tutoring Online Tutoring via Google+ Social Media Consulting WordPress Website Set-Up and Hosting Public Speaking Talk Show Thursdays at 1 PM MT

on Blog Talk Radio Monthly Newsletter


Contact Dennis


dennisjsmith.comgreenhostusa.com

[email protected] Find Dennis and up-to-date information on Facebook at:

https://www.facebook.com/SocialMediaBookhttps://www.facebook.com/socialmediawriterhttps://www.facebook.com/SMTalk

Twitterhttp://www.tweet.ignitehost.net

LinkedInhttp://www.in.ignitehost.net

Pinteresthttp://pinterest.com/dennisjsmith/

Bloghttp://www.dennisjsmith.com

YouTubehttp://www.youtube.com/djsmithidaho

Mobile Phone208-440-2678© 2013 Dennis J. Smith

Slides, PDF or any other training material may not be distributed without written or electronic permission of Dennis J. Smith .


http://www.dennisjsmith.com/

http://www.greenhostusa.com/

mailto:[email protected]?subject=Questions

https://www.facebook.com/SocialMediaBook

https://www.facebook.com/socialmediawriter

https://www.facebook.com/SMTalk

http://www.tweet.ignitehost.net/

http://www.in.ignitehost.net/

http://pinterest.com/dennisjsmith/

http://www.dennisjsmith.com/

http://www.youtube.com/djsmithidaho

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Gem county community & business expo