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In This Chapter
• Building business confidence through planning
• Tapping REALTOR® association resources • Quick start• Measuring results
2
Build Business Confidence
• Help your sales team coalesce around shared goals
• Achieve consensus on allocation of resources
• Sharpen your focus
3
Identify a Market Niche
• List your interests and affinities
• Involvement must be sincere
• Don’t try to fake it• Be flexible—go
where the market takes you
4
Setting Goals
• Short-term achievements:– Build enthusiasm– Maintain momentum and motivation
• Experience and involvement sharpen focus• Talk to your broker
5
Measuring Results
• Start and stop dates? • Who is responsible? • What does success look like?• Resources needed?• Monitor progress monthly, quarterly
10
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