Global Real Estate:Local Markets

Chapter 6: Planning>Action> Results

In This Chapter

• Building business confidence through planning

• Tapping REALTOR® association resources • Quick start• Measuring results

2

Build Business Confidence

• Help your sales team coalesce around shared goals

• Achieve consensus on allocation of resources

• Sharpen your focus

3

Identify a Market Niche

• List your interests and affinities

• Involvement must be sincere

• Don’t try to fake it• Be flexible—go

where the market takes you

4

Setting Goals

• Short-term achievements:– Build enthusiasm– Maintain momentum and motivation

• Experience and involvement sharpen focus• Talk to your broker

5

REALTOR® Association Resources

www.Realtor.org/globalwww.Realtor.org/global

6

Promoting a Property

• Market profile• Property profile• Promotion plan• Resources

7

8

www.Realtor.com/www.Realtor.com/internationalinternational

Business Planning—Quick Start

9

Measuring Results

• Start and stop dates? • Who is responsible? • What does success look like?• Resources needed?• Monitor progress monthly, quarterly

10

Exercise: What Will You Do Next?

11

12

Key Point Key Point ReviewReview