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We’re A Different Kind of Agency
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A Global Network
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• 40+ offices worldwide
• Part of GroupM, the world’s leading media group
Americas EMEA APAC
United States,Canada
Austria, Belgium,Czech Republic,Denmark, France,
Germany,Hungary, Italy,Ireland, Latvia,Lithuania ,
Netherlands,Norway, Poland.Portugal, Russia,Spain, Sweden,Turkey, Ukraine,United Kingdom
Bangladesh,China, Hong Kong, India,
Indonesia, Japan,Malaysia,Pakistan,
Philippines,Singapore,Thailand,Vietnam,Australia
* All other markets services through GroupM
Benefit of Maxus: Clout and Creativity
• Innovation and personalized service of Maxus, backed by immense clout of GroupM
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GroupM Places 1:3 Ads Globally
• GroupM: Maxus, MindShare, MEC and Mediacom
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At Maxus, We Partner With Ambitious Brands
6 * Not an exhaustive list
Servicing Our Global AORS
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Centralized Multi‐Local
Centralized strategic framework, coordinated globally and executed locally
Local Market driven strategies
Tools for global plan roll‐up and reporting
Our View
• Traditional channels have multiplied
• New channels have emerged
• Consumers want to be spoken with, not at
Harder to reach audiences
Harder to convince audiences
ROI Crisis
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What’s Required Of Marketers
• A clear brand idea, beyond advertising
• A holistic communication plan that unites above the line (ATL) and below the line (BTL) activities
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What’s Required Of Marketers
• Less focus on which media and more focus on how they’re used
• A strategy that converts prospects into loyal customers, profitably
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Our Approach: Relationship Media
• Combines the focused, data‐driven nature of CRM with the mass reach of Media Planning
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Communication Planning
Customer Relationship Marketing
Relationship Media
Relationship Media Principles
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The Goal: Move Prospects Into Loyal Customers
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Relationship Media: Our Offering
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Our Process
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Our Process
Our Toolkit: LiveTM
• Proprietary planning system, monitors business performance, evaluates what’s working and optimizes future investment
– Monitor business performance
– Evaluate what’s working and what’s not
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