Gewben Wu, GM, Fortumo Asia How to make your game successful Globally

Gewben Wu,GM, Fortumo Asia

How to make your game successful Globally

Fortumo Overview

Partnering with 1000s of online and mobile app developers & social networks

Partnering with ~300 carriers in 75+ countries for payment

Leading global provider of mobile operator billing, covering 75+ countries in 5 continents.

Offices in Europe (Estonia and U.K), USA (San Francisco) and in China (Beijing).

Supported platforms: Android, Windows, J2ME, HTML5, web

Strategic investment from Intel

Helping both developers and carriers to earn more revenues through charge-to-bill

Top customers and partners

Top customersAlmost each one of global TOP20 game providers, including: Rovio, Electronic Arts, Gameloft, Halfbrick, Zeptolab, Vostu, Popcap, Facebook/Livegamer and hundreds of others.

Top strategic partnersMost of top global mobile operators & platforms providers

Platforms: start from Android

4

Q4 2012 Global mobile OS shares(Strategy Analytics, Jan 2013)

Appstore revenue: iOS vs Google

Freemium Or Premium?6

Monetizing Freemium on Android

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Going overseas

Going overseas

TOP10 countries for Fortumo customers: FranceBrazilUKGermanyRussiaTurkeyThailandIndonesiaMalaysiaArgentina

App store billing (Google Wallet etc.) – good, but mostly restricted to

credit card users

Mobile operator billing – good coverage and conversion rates, max price

level lower than with credit cards

Credit cards (Visa, Mastercard) – good payout but much information to be

entered by user

Paypal – works in limited number of the countries

Scratch cards, vouchers – work well in selected Asian countries, but low

conversion

Billing options

Our recommendation: integrate 2 payments: one for mobile operator-billing

(for example, Fortumo) and one for credit card (Google Wallet)

Why mobile operator billing? 5 billion mobile phone users worldwide

Only 1.3 billion credit card users

1-click payment Leads to up to 10x better conversion than credit cards

Best for selling virtual goods for <10USD In some countries, over 90% of such purchases made by

mobile

Works when phone is offline (with no data connection) 27% of payments are made offline!

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Payment flow: credit card vs mobile payment

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vs

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Pricing of virtual goods

Average size of in-app payment, aggregated data from 1 million Android payments with Fortumo in January 2013:

Sweden 4.25€Spain 3.9€Germany 3.5€United Kingdom 2.5€Russia 2.4€Brazil 1.5€ Mexico 1.4€

Localization

If the game is simple and visual, only English language version is OK to launch globally.

For games with more text, customization to Spanish, Portuguese and Russian could be necessary

(1.1 billion native speakers, ~40 countries)

Distribution: app stores

App stores

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Focus overseas expansion to emerging countries/regions+

For billing, use both mobile operator billing and credit card+

Use different Distribution Channels

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Summary

Gewben Wu

Gewben.wu@fortumo.com

http://fortumo.com

Thank you!