Generate

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A book created as part of my Final Major Project at college. Is a photo book based on generative design.

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Generate.A book documenting a series of

random events collected and displayed in such a way

to add meaning.

Based solely on the idea of generative design.

Tom Hoare

First edition copy

Self published by Thomas Hoare

First published June 2010 in Great Britain

t-k-h.blogspot.com

tomhoareis@googlemail.com

All photographs remain the intellectual

property of its owner and have been used

under Creative Commons license by

Thomas Hoare

Dedicated to

Everyone Involved

Foreword

The following pages are the documentation of a photographic project. All of the photographs have been taken by a group of fifteen carefully selected candidates. Each candidate was asked to follow a brief, the brief outlined that each camera was to follow the theme of a specific emotion. There are five emotions: Happiness, Sadness, Wonder and Fear. Each emotion was assigned three candidates.On the outset of the project, with the proviso of receiving all fifteen cameras this book would contain a maximum of 360 photographs. Over time, this has changed dramatically. This now stands at the grand total of 138 photographs.

And this has happened because:

Camera destroyed during processingCamera left in drinking establishmentCamera lost as a result of the postal serviceCamera broken, subsequently replaced with a 12 exposure alternative

Due to unexplained reasons

The majority of this book has been created using a form of design known as generative. The simplest definition to give it is creating designs or content based on events outside of the designers control. In this project, the content has been left to the emotional and personal choices of the candidate, with a level of self-editing by the designer based on aesthetic value. Any illustrations featured have been created using random generation. This could be as simple as rolling a dice, or as complex as the current social status of various large towns and cities.The most important, yet invisible feature of this book formed using generative design, is the grid system used to layout the pages. The grid consists of 138 individual grid square for every page of the book. Each grid square correlates to one possible photograph.

1 ×1 ×2 ×

1 ×

2 ×

Credits

Contents

Happiness

Wonder

Sadness

Envy

12

86

128

160

179

Happiness constitutes to everyone’s well being, it enhances social situations, creates relationships and increases workflow. In todays modern world, there are people who help others become happy. Happiness can come from anywhere; each individual will find it in a different place. However, what may constitute to one persons happiness may degredate the others; each person is entirely different. This chapter documents three totally different individuals all from different ages and from different backgrounds. Each photograph is a personal response to the given task.

Happiness

The quality or state of being happy

13 Happiness

13 Happiness

15 Happiness

15 Happiness

17 Happiness

17 Happiness

19 Happiness

19 Happiness

21 Happiness

21 Happiness

23 Happiness

23 Happiness

25 Happiness

25 Happiness

27 Happiness

27 Happiness

29 Happiness

29 Happiness

31 Happiness

31 Happiness

33 Happiness

33 Happiness

35 Happiness

35 Happiness

37 Happiness

37 Happiness

39 Happiness

39 Happiness

41 Happiness

41 Happiness

43 Happiness

43 Happiness

45 Happiness

45 Happiness

47 Happiness

47 Happiness

49 Happiness

49 Happiness

51 Happiness

51 Happiness

53 Happiness

53 Happiness

55 Happiness

55 Happiness

57 Happiness

57 Happiness

59 Happiness

59 Happiness

61 Happiness

61 Happiness

63 Happiness

63 Happiness

65 Happiness

65 Happiness

67 Happiness

67 Happiness

69 Happiness

69 Happiness

71 Happiness

71 Happiness

73 Happiness

73 Happiness

75 Happiness

75 Happiness

77 Happiness

77 Happiness

79 Happiness

79 Happiness

81 Happiness

81 Happiness

83 Happiness

83 Happiness

Wonder is by far the most fascinating of the five topics. I suppose you could wonder about wonder. The majority of the images have been taken within an inner city environment, this provides a fantastic canvas for all sorts of new and exciting things. A lot of which have been documented within the following chapter. Out of all of the chapters, these images are most likely to evoke a response, to create thought and to spark imagination.

Wonder

The emotion excited by what is strange & surprising; a feeling of surprise or

puzzled interest, sometimes tinged with admiration

Wonder

87 Wonder

Wonder

89 Wonder

Wonder

91 Wonder

Wonder

93 Wonder

Wonder

95 Wonder

Wonder

97 Wonder

Wonder

99 Wonder

Wonder

103 Wonder

Wonder

105 Wonder

Wonder

107 Wonder

Wonder

109 Wonder

Wonder

111 Wonder

Wonder

113 Wonder

Wonder

115 Wonder

Wonder

117 Wonder

Wonder

119 Wonder

Wonder

121 Wonder

Wonder

125 Wonder

Sadness

Sadness in its most basic form can lead to a series of more unfortunate events including depression and loneliness. These can in turn be linked with less socially acceptable activities such as violence, drug abuse and alcoholism. However, sadness is one of the strongest emotions and in some cases the easiest to convey in visual form. Alot of people find that photographs and drawings are the best way to release the anger felt from feeling sad. The following photographs are taken by two carefully selected candidates, they are of good well being and the images contained within this next chapter show minor blips in their day to day lives. Certain items that cause them to feel down.

affected by unhappiness or grief;sorrow or mournful

Sadness

129 Sadness

Sadness

131 Sadness

Sadness

133 Sadness

Sadness

135 Sadness

Sadness

137 Sadness

Sadness

139 Sadness

Sadness

141 Sadness

Sadness

143 Sadness

Sadness

145 Sadness

Sadness

147 Sadness

Sadness

149 Sadness

Sadness

151 Sadness

Sadness

153 Sadness

Sadness

155 Sadness

Envy

Envy Feeling of discontent, of covetousness, with to another’s

advantages, success, possessions etc

Page

156

During early Christian years envy was considered one of the seven deadly sins. And rightly so as envy in its harshest form can lead to much worse things. In todays modern society most people will suffer from some form of envy, be it against friends and family or even strangers who you see on your way to work. The following photographs document envy of possesions and other people. They are taken by well grounded people whom I know very well.

Envy

a feeling of discontent, of covetousness with regards to another’s advantages,

success, posessions etc.

Envy

159 Envy

Envy

161 Envy

Envy

163 Envy

Envy

165 Envy

Envy

167 Envy

Envy

169 Envy

Envy

171 Envy

Envy

173 Envy

Envy

175 Envy

Envy

177 Envy

Credits

Photographs

Happiness

Stephen Hoare

Sheelagh Hoare

Kamala McLean

Wonder

Hannah Wood

Anaïs Pujol

Sadness

Carl Angelo

Simon Brooks

Envy

Wojtek ‘Casper’ Swiatoniowski

Joe Hill

Printing

All printing and binding has been

provided by -

Westone Studios

10b Warner Street

London

EC1R 5HA

Page 179

Epilogue

This book has seen many guises and has been the result of many a sleepless night. It has given me the ability to test my creativity and the chance to explore new avenues in the design world.

You may have noticed that what you have just enjoyed only contained a total of four emotions rather than the five mentioned in the foreword. The reason for this was due to a lack of response from the candidates. Out of the three cameras sent out only one was returned. The film that was returned was destroyed during processing leaving me with no images to use.

Due to the nature of the project, I was presented with a fresh set of challenges not normally associated with your average design job. Not only did I have to find a unique and engaging way to lay out my pages but I had to work with photographs that I had not taken nor on some occasions found particulary interesting. I decided from the outset that the images were not to be edited. The quality of the disposable camera is very grainy and poor, this gives a very warm and real feel to the photographs and I wanted to keep this intact.

I decided that to make the uneventful photographs more interesting, I would crop them down, leaving only what was intended to be shown by the candidate.

I hope that the previous pages gave you the opportunity to create your own story or create your own rationale for the images. If it did then you have been part of the project as well and I would like to thank you.

Tom Hoare