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A book created as part of my Final Major Project at college. Is a photo book based on generative design.
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Generate.A book documenting a series of
random events collected and displayed in such a way
to add meaning.
Based solely on the idea of generative design.
Tom Hoare
First edition copy
Self published by Thomas Hoare
First published June 2010 in Great Britain
t-k-h.blogspot.com
All photographs remain the intellectual
property of its owner and have been used
under Creative Commons license by
Thomas Hoare
Dedicated to
Everyone Involved
Foreword
The following pages are the documentation of a photographic project. All of the photographs have been taken by a group of fifteen carefully selected candidates. Each candidate was asked to follow a brief, the brief outlined that each camera was to follow the theme of a specific emotion. There are five emotions: Happiness, Sadness, Wonder and Fear. Each emotion was assigned three candidates.On the outset of the project, with the proviso of receiving all fifteen cameras this book would contain a maximum of 360 photographs. Over time, this has changed dramatically. This now stands at the grand total of 138 photographs.
And this has happened because:
Camera destroyed during processingCamera left in drinking establishmentCamera lost as a result of the postal serviceCamera broken, subsequently replaced with a 12 exposure alternative
Due to unexplained reasons
The majority of this book has been created using a form of design known as generative. The simplest definition to give it is creating designs or content based on events outside of the designers control. In this project, the content has been left to the emotional and personal choices of the candidate, with a level of self-editing by the designer based on aesthetic value. Any illustrations featured have been created using random generation. This could be as simple as rolling a dice, or as complex as the current social status of various large towns and cities.The most important, yet invisible feature of this book formed using generative design, is the grid system used to layout the pages. The grid consists of 138 individual grid square for every page of the book. Each grid square correlates to one possible photograph.
1 ×1 ×2 ×
1 ×
2 ×
Credits
Contents
Happiness
Wonder
Sadness
Envy
12
86
128
160
179
Happiness constitutes to everyone’s well being, it enhances social situations, creates relationships and increases workflow. In todays modern world, there are people who help others become happy. Happiness can come from anywhere; each individual will find it in a different place. However, what may constitute to one persons happiness may degredate the others; each person is entirely different. This chapter documents three totally different individuals all from different ages and from different backgrounds. Each photograph is a personal response to the given task.
Happiness
The quality or state of being happy
13 Happiness
13 Happiness
15 Happiness
15 Happiness
17 Happiness
17 Happiness
19 Happiness
19 Happiness
21 Happiness
21 Happiness
23 Happiness
23 Happiness
25 Happiness
25 Happiness
27 Happiness
27 Happiness
29 Happiness
29 Happiness
31 Happiness
31 Happiness
33 Happiness
33 Happiness
35 Happiness
35 Happiness
37 Happiness
37 Happiness
39 Happiness
39 Happiness
41 Happiness
41 Happiness
43 Happiness
43 Happiness
45 Happiness
45 Happiness
47 Happiness
47 Happiness
49 Happiness
49 Happiness
51 Happiness
51 Happiness
53 Happiness
53 Happiness
55 Happiness
55 Happiness
57 Happiness
57 Happiness
59 Happiness
59 Happiness
61 Happiness
61 Happiness
63 Happiness
63 Happiness
65 Happiness
65 Happiness
67 Happiness
67 Happiness
69 Happiness
69 Happiness
71 Happiness
71 Happiness
73 Happiness
73 Happiness
75 Happiness
75 Happiness
77 Happiness
77 Happiness
79 Happiness
79 Happiness
81 Happiness
81 Happiness
83 Happiness
83 Happiness
Wonder is by far the most fascinating of the five topics. I suppose you could wonder about wonder. The majority of the images have been taken within an inner city environment, this provides a fantastic canvas for all sorts of new and exciting things. A lot of which have been documented within the following chapter. Out of all of the chapters, these images are most likely to evoke a response, to create thought and to spark imagination.
Wonder
The emotion excited by what is strange & surprising; a feeling of surprise or
puzzled interest, sometimes tinged with admiration
Wonder
87 Wonder
Wonder
89 Wonder
Wonder
91 Wonder
Wonder
93 Wonder
Wonder
95 Wonder
Wonder
97 Wonder
Wonder
99 Wonder
Wonder
103 Wonder
Wonder
105 Wonder
Wonder
107 Wonder
Wonder
109 Wonder
Wonder
111 Wonder
Wonder
113 Wonder
Wonder
115 Wonder
Wonder
117 Wonder
Wonder
119 Wonder
Wonder
121 Wonder
Wonder
125 Wonder
Sadness
Sadness in its most basic form can lead to a series of more unfortunate events including depression and loneliness. These can in turn be linked with less socially acceptable activities such as violence, drug abuse and alcoholism. However, sadness is one of the strongest emotions and in some cases the easiest to convey in visual form. Alot of people find that photographs and drawings are the best way to release the anger felt from feeling sad. The following photographs are taken by two carefully selected candidates, they are of good well being and the images contained within this next chapter show minor blips in their day to day lives. Certain items that cause them to feel down.
affected by unhappiness or grief;sorrow or mournful
Sadness
129 Sadness
Sadness
131 Sadness
Sadness
133 Sadness
Sadness
135 Sadness
Sadness
137 Sadness
Sadness
139 Sadness
Sadness
141 Sadness
Sadness
143 Sadness
Sadness
145 Sadness
Sadness
147 Sadness
Sadness
149 Sadness
Sadness
151 Sadness
Sadness
153 Sadness
Sadness
155 Sadness
Envy
Envy Feeling of discontent, of covetousness, with to another’s
advantages, success, possessions etc
Page
156
During early Christian years envy was considered one of the seven deadly sins. And rightly so as envy in its harshest form can lead to much worse things. In todays modern society most people will suffer from some form of envy, be it against friends and family or even strangers who you see on your way to work. The following photographs document envy of possesions and other people. They are taken by well grounded people whom I know very well.
Envy
a feeling of discontent, of covetousness with regards to another’s advantages,
success, posessions etc.
Envy
159 Envy
Envy
161 Envy
Envy
163 Envy
Envy
165 Envy
Envy
167 Envy
Envy
169 Envy
Envy
171 Envy
Envy
173 Envy
Envy
175 Envy
Envy
177 Envy
Credits
Photographs
Happiness
Stephen Hoare
Sheelagh Hoare
Kamala McLean
Wonder
Hannah Wood
Anaïs Pujol
Sadness
Carl Angelo
Simon Brooks
Envy
Wojtek ‘Casper’ Swiatoniowski
Joe Hill
Printing
All printing and binding has been
provided by -
Westone Studios
10b Warner Street
London
EC1R 5HA
Page 179
Epilogue
This book has seen many guises and has been the result of many a sleepless night. It has given me the ability to test my creativity and the chance to explore new avenues in the design world.
You may have noticed that what you have just enjoyed only contained a total of four emotions rather than the five mentioned in the foreword. The reason for this was due to a lack of response from the candidates. Out of the three cameras sent out only one was returned. The film that was returned was destroyed during processing leaving me with no images to use.
Due to the nature of the project, I was presented with a fresh set of challenges not normally associated with your average design job. Not only did I have to find a unique and engaging way to lay out my pages but I had to work with photographs that I had not taken nor on some occasions found particulary interesting. I decided from the outset that the images were not to be edited. The quality of the disposable camera is very grainy and poor, this gives a very warm and real feel to the photographs and I wanted to keep this intact.
I decided that to make the uneventful photographs more interesting, I would crop them down, leaving only what was intended to be shown by the candidate.
I hope that the previous pages gave you the opportunity to create your own story or create your own rationale for the images. If it did then you have been part of the project as well and I would like to thank you.
Tom Hoare
