View
2
Download
0
Category
Preview:
Citation preview
Spots produced through Advertising 192/:15
May through December 2017
o 2.8 million stream starts—people watching
wsbtv.com newscast streamed online
July 2017 through January 2018
o 17,341,000 impressions reaching over 96% of all
households in the Atlanta DMA or 2.5M (7
counties) on WSB-TV, CH 2 (via TV sets)
Spots featuring Horace Walker crash victim and double-
amputee (41/:30 spots)
November 2017 through January 2018
o 5,527,000 impressions
Reached 17.2% of all 2+ individuals with a 5 frequency
Net reach of 1,103,649 out of 6.409,112 possible
individuals
o 5,236,000 impressions
Reached 21.3% of all 18+ individuals with a 5
frequency
Net reach of 4,980,501 possible individuals
Recommended