Spots produced through Advertising 192/:15

May through December 2017

o 2.8 million stream starts—people watching

wsbtv.com newscast streamed online

July 2017 through January 2018

o 17,341,000 impressions reaching over 96% of all

households in the Atlanta DMA or 2.5M (7

counties) on WSB-TV, CH 2 (via TV sets)

Spots featuring Horace Walker crash victim and double-

amputee (41/:30 spots)

November 2017 through January 2018

o 5,527,000 impressions

Reached 17.2% of all 2+ individuals with a 5 frequency

Net reach of 1,103,649 out of 6.409,112 possible

individuals

o 5,236,000 impressions

Reached 21.3% of all 18+ individuals with a 5

frequency

Net reach of 4,980,501 possible individuals