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© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1
Mark Sherwood, Naznin Shroff, Gregory Lewandowski
April 1, 2014
From Basement to Board Room…
Creating a Relevant & Autonomous Analytics CoE
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Agenda
Introduction
Governing Body
Analytics CoE
Lessons Learned
Q&A
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Introduction
Mark SherwoodSenior Director
Global Business Services Business Intelligence & Analytics
Naznin ShroffSenior Manager
Innovation, Performance Management & Analytics CoE
Gregory LewandowskiSenior Manager
Analytics CoE & Data Visualization (@lewandog)
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Mark SherwoodSenior Director, GBS BI
Introduction
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Cisco designs, manufactures, and sells networking and other products related to the communications and information technology industry worldwide.
John Chambers’ (CEO) stated goal is to be the #1 IT company in the world
Cisco Systems Inc.
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Rapid Data Growth Leads to BI Challenges
Custom BI solutions propagating within functions1
BI skills dispersed in pockets throughout the enterprise2
Inconsistent tools, processes, and approaches being used 3
Data multiplying in silos in offline tools and systems4
Business Intelligence
Engineering
MarketingSales
Finance
Supply Chain
Human Resources
InformationTechnology
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Journey to Analytics Excellence
Business Intelligence organization formed under
CFO
Business Intelligence organization
moved to COO
Integrated functional and
regional teams to optimize
operational efficiencies
Corporate Initiative
Create Global Shared Services Organization in
Operations
Corporate Initiative
Business Intelligence under the spotlight
Vision Analytics is differentiator and driver of
growth for Cisco
2009 2012 2013
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Global Business Service – Business Intelligence
Vision: Accelerate Cisco’s competitive advantage by understanding the past, managing the present, and changing the future.
Enterprise information
management, data quality, architecture,
policy & governance
Governance
CoE for analytics and innovation, including data visualization
Analytics CoE
Establish and cultivate strategic relationships with
business functions
Customer
Data supply chain, solutioning
& execution of delivery services
Delivery
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Naznin ShroffSenior Manager, Innovation, Performance Management & Analytics CoE
BI and Analytics Governing Body
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Genesis: BI and Analytics Governing Body
Early Foresight: No mantle of authority
LATE 2011
The Perfect Storm: X-Functional alignment issues for Co. KPI’s
OCT 2012
Formed interim cross-functional Steering Committee
Expand formal governing body Charter and Structure
Robust Collaboration: Crisis resolved
MAR 2013 JUL 2013
Longer Term Opportunity: To steer the BI/Analytics strategic direction for Cisco
Operational cadence established
MAR 2014
Val
ue
Maturity
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
SV
Ps
& V
Ps
Scope & Charter for Governing Structure
Steering Committee • Provide direction and sponsorship for company wide Business Intelligence priorities • Actively promote data driven decision making• Hold Operating Body accountable to commitments; serve as escalation authority.
Participation level: Sustaining 80+% active participation across high profile leaders of the Co. for over 6 Quarters
Quarterly cadence
Sr.
Dir
ec
tors Operating Committee
• Execute on direction from Steering Committee• Drive cross functional priority alignment• Facilitate change management & adoption
Monthly cadence
Steering Committee and Operating Body as Governing Structure.Representation across all business functions
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
The Results!
• Raised prominence for BI and Analytics at Cisco
• Passionate Sr. leaders across functions steering direction for the Enterprise
• Change culture and drive Enterprise transformation mindset
• Yielded prioritization of key BI / Analytics initiatives across Cisco – Analytics CoE among TOP 5
Analytics CoE
1
Corporate Hierarchies; Master Data Management
& Governance
2
Application Consolidation &
Governance
4New Business
Models Enablement
3
Relationship Management
(Customer, Partner, Supplier, Employee)
5Top BI /
Analytics Priorities
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Gregory LewandowskiSenior Manager, Analytics CoE & Data Visualization
Analytics Center of Excellence
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Data Supply Chain
Governance
Analytics Community
Interpret & Disseminate
Results
Foster Innovation
& Drive Culture
Shift
Attract & Retain
Analytical Talent
Branding value of
Analytics
Analytics Vision: What the CoE DrivesAccelerate Cisco’s competitive advantage by understanding the
past, managing the present, and changing the future V
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Data Supply Chain
• Create a process for delivery of “analytics ready” data
• Dream state:
1 page online request
24-48 hour turn-around for delivery
• Manage analytics platforms
• Extract, transform, load
• Cleanse & profile data [to a point]
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Analytics is only as good as the data – Trust in data quality is paramount
Governance
Certified Data
The Analytics CoE will consume data from approved sources
Data Stewards
Leverage data stewards as subject domain experts
SafeguardWork closely with data governance team if new policies and/or access criteria is needed
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Analytics Community
• Established early credibility through DataViz community
• Carry this over for Analytics CoE
• Resource for industry best practices and up-leveling skills and techniques
• Virtual Community – bring together the multitude of Analytics teams within Cisco
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Repeatable Process for Data Analytics
Data AnalyticsProcess
Model Building
Operationalize
Model Planning
Discovery
Frame business problem, anticipated outcomes & value.
Assess data requirements and acquire data within
sandbox.
Deliver final reports and documents and implement
models in production environment.
Develop data sets for testing, training &
production. Run test through model.
Communicate Results
Data Prep
Identify key findings, quantify business value and create executive summary.
Perform initial data analysis and formulate
hypothesis.
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
Foster Innovation & Drive Culture Shift
Drive change mindset across Cisco towards
analytics
Increase risk taking – Fail fast and fail often,
learn, move on
Provide opportunities for internal
development
Drive and reward disruptive innovation
Incorporate industry perspective and
outside-in thinking
Leverage contemporary tools
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Analytical TalentDefine Needs & Team Composition
Develop & Retain
Discover, Attract & Source
Define Roles
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
Leverage Multiple Means to Increase AwarenessInternal & External Events, Industry Participation, Online Community
Maximum Return on InvestmentCost Optimized, Repeatable Model for Scalability & Process Improvement
Relationships & Expert SkillsHigh-Touch Client Relationship Management, Business Acumen and Technical Capabilities in a Single Team, Strong Vendor Strategy
Tangible ValueMake Money, Save Money, Make Business Partners Happy
Branding Value of AnalyticsDrive focus towards Analytics to accelerate Cisco’s competitive advantage
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
Deliver on Value Promise
Source: Facebook Analytics Team (Ken Rudin)
Business Benefits
Move a Metric
Change a Behavior / Process
Change a Product / Service
Protect or Increase Revenue
Increase Profitability
Drive Efficiencies – Speed of Business
Provide Competitive Advantage
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
Lessons Learned
Must be able to show value along the way
Be prepared to find the unexpected
Speed is essential – get started now
Fail Fast, Fail Often, Learn &
Move On
Analytics Leads to Better Questions
Change is hard – Business relationships are critical to success
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
TOMORROW starts here.
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